GridVerts.biz is a brand new Web based advertising company that
empowers advertisers by providing a platform for persistent and cost
effective advertising. In order to promote the Web site and raise its
profile on the World Wide Web, GridVerts is offering up to $190,000
dollars in refunds for its top advertisers on all of its sites.
Using a popular method of pixel based advertising, combined with large
financial rewards for loyal customers along with a coherent plan for
promoting the site, GridVerts is looking toward becoming a de facto
method for small, medium and even larger businesses to reach customers
on the Web.
There are several important and unique features of the GridVerts family
of Websites that separate it from anything else out there. For a start,
it will make some of its clients very rich by refunding them far in
excess of their actual monetary investment. More than this, its
uniqueness and ability to make use of the relationships it builds with
its advertisers will help the GridVerts family outrank many websites to
show up on Search Engines all over the world.
One of the critical tasks facing GridVerts is to build a culture of
reciprocal linking between it and its clients. The more it can convince
clients to add small text links or logos linking their site to
GridVerts, the more popular Search Engines will perceive a given
GridVerts site to be. This popularity is then translated into larger
volumes of traffic flowing through the site and into its advertisers'
sites providing clients with business growth.
Any ad placed on any GridVerts site will also be persistent, with the
absolute minimum time online being two years. For most adverts, on
average, anywhere between 3 to 5 years of uptime can be expected. The
earlier advertisers get in, the more benefit they derive from greater
exposure as well as being able to determine where on a GridVerts page
their ad will be placed.
Having a long term approach to Web advertising has several advantages
for both GridVerts and its client base. Most importantly, it gives
advertisers time to develop relationships with other potential
advertisers and set up referral structures or ad buying clubs in order
to compete for the top refunds
"Not only will advertisers get credit towards earning a refund from any
purchases they make, but they will also be able to obtain credit for
referrals, and the value of purchases made by the referees will count
towards their tally," says Dave Mercer, CEO of GridVerts.biz.
"In this way, the company hopes that it can encourage people to act as
"agents" for GridVerts to fuel a rapid uptake and adoption of the
GridVerts brand. We want people to do more than simply pay for
advertising; we want to empower them to earn money through two
channels. Instead of the conventional method of throwing money at
marketing and hoping for the best, they can take charge of what returns
they see by working towards building a referral network and earning
revenue not only from the advertising but also the refunds available to
them."
All of the GridVerts sites have a similar look and feel and above all
are designed with simplicity of use in mind. There is no registration
required because all invoicing and referral monitoring is done through
email addresses. Using the latest Web 2.0 techniques, GridVerts.biz
provides a simple, yet elegant method for placing advertisements on the
Web.
Users can select their preferred page co-ordinates by dragging to
pointers along the top and left hand side of the main advertising grid.
With that done, it's a simple case of entering the URL link, ad
dimensions and contact info and an invoice is emailed to the client
automatically. There is also an additional option to add a popup to any
advert that provides 170 characters worth of text advertising material
whenever a user hovers the pointer above the ad.
"Making an easy to use and intuitive site is important for us,"
explains Mercer. "But we believe that another crucial point that
distinguishes us from anything that has come before is that we are also
allowing customers focussed advertising space."
GridVerts is going live with the following sites in the coming days:
www.wineverts.biz
- This will cater for everyone from people who are simply wine lovers
and want to attract others to their blogs, to wine related tours and
organisers, to wine related gadgets or products, to vineyards and
anything else you can imaging related to the global wine industry.
www.skiverts.biz
- This will provide an outlet for avid boarders or skiers to expose
their blogs or websites as well as resorts or tour operators to promote
their ski related holidays. States Mercer, "Particularly, we expect
skiing related hospitality businesses to make the most use of this
site, but I'm sure that we'll find some pretty interesting sites
advertised here as time goes by."
www.gameverts.biz
- "This site is going to be huge", reflects Mercer who is aware of the
all encompassing popularity of games around the world. "The number of
gamers and producers, competitions, communities, hardware and software
manufacturers, gurus, magazines, books and clubs is staggering, and we
expect this community in particular to be leaders in the uptake of
GridVerts advertising.
www.personalverts.biz
- This site takes into account the vast number of personal blogs,
penpals and social events that can benefit from increased exposure.
"Can you imagine earning $100 000 because you got all your penpals to
advertise on this site? Its a dream come true!" explains Mercer who is
clearly excited about the new, focussed sites coming online.
www.holidayverts.com
- The tourism industry is a global powerhouse when it comes to
advertising budgets, and given the low cost of advertising for such
long term exposure, it is likely that this site will prove to be one of
the foremost stopping points for people Google-ing their holidays."
With a brand new concept and a brand new set of sites coming online, it
appears that GridVerts is going to be around for some time. Many more
sites are planned pending some consolidation after the initial few
months and GridVerts will be covering some of the big world events such
as the Soccer World Cup 2010.
GridVerts and its partner sites are divisions of II, which is a
privately owned company based in South Africa, serving a global
community.