PromotionWorld.com Thursday, January 18, 2007; 01:23 AM
Spur Digital, Houston's leading interactive marketing and advertising
agency, announced today it has hired John Emanuel, former Interactive
Account Executive for ABC Owned Television Station Group. As manager of
Business Development, Emanuel will help oversee the growth of the
agency whose clients include FedEx Kinko's, Compass Bank, Camden
Property Trust, Methodist Hospital, Houston Chronicle, HEB Foods, John
Daugherty Realtors and the Houston Museum of Natural Science.
"John brings a strategic understanding of Interactive Marketing and a
consultative sales approach that is needed to continue growing our
business," said Steve Latham, CEO and Founder of Spur Digital. "John's
unique background in online media sales and interactive services makes
him a great fit with our mission of helping clients leverage the Web to
grow their business."
"Providing measurable results for clients is the most important element
in online advertising today. With the right call to action and
implementation of unique creative concepts the internet can target and
drive new and existing customers increasing revenues for our clients.
The key is efficiency and creative uniqueness. Spur will work to
develop campaigns that not only engage consumers but deliver
quantifiable results for our clients benefiting everyone; from the
client, to the consumer and all the way down to the Agency itself."
said Emanuel. "In today's highly connected world, web-based marketing
will play an increasingly important role in the media mix. And as it
does, we want to make sure that our clients are positioned accordingly."
Prior to joining Spur Digital, Emanuel spent three years with
KTRK-TV/ABC13, As an Interactive Account Executive, where he launched
their newly formed digital sales department for www.ABC13.com.
There he managed the implementation of interactive classified sales
verticals also creating and leading sales efforts for digital media.
Spur Digital is a Houston-based provider of interactive marketing and
online advertising solutions. Spur Digital helps clients leverage the
Web to grow their business by developing and managing interactive
marketing programs that include strategic planning, search engine
marketing, email marketing, online advertising, web analytics and ROI
measurement. Spur's clients include Southwest Airlines, FedEx Kinko's,
Methodist Hospital, Amegy Bank, Texas Industries, Compass Bank, Houston
Museum of Natural Science, Houston Chronicle and Camden Property Trust
to name a few. See www.spurdigital.com for more information.
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