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Spur Digital Adds Business Development Executive


PromotionWorld.com
Thursday, January 18, 2007; 01:23 AM

Spur Digital, Houston's leading interactive marketing and advertising agency, announced today it has hired John Emanuel, former Interactive Account Executive for ABC Owned Television Station Group. As manager of Business Development, Emanuel will help oversee the growth of the agency whose clients include FedEx Kinko's, Compass Bank, Camden Property Trust, Methodist Hospital, Houston Chronicle, HEB Foods, John Daugherty Realtors and the Houston Museum of Natural Science.

"John brings a strategic understanding of Interactive Marketing and a consultative sales approach that is needed to continue growing our business," said Steve Latham, CEO and Founder of Spur Digital. "John's unique background in online media sales and interactive services makes him a great fit with our mission of helping clients leverage the Web to grow their business."

"Providing measurable results for clients is the most important element in online advertising today. With the right call to action and implementation of unique creative concepts the internet can target and drive new and existing customers increasing revenues for our clients. The key is efficiency and creative uniqueness. Spur will work to develop campaigns that not only engage consumers but deliver quantifiable results for our clients benefiting everyone; from the client, to the consumer and all the way down to the Agency itself." said Emanuel. "In today's highly connected world, web-based marketing will play an increasingly important role in the media mix. And as it does, we want to make sure that our clients are positioned accordingly."

Prior to joining Spur Digital, Emanuel spent three years with KTRK-TV/ABC13, As an Interactive Account Executive, where he launched their newly formed digital sales department for www.ABC13.com. There he managed the implementation of interactive classified sales verticals also creating and leading sales efforts for digital media.

Spur Digital is a Houston-based provider of interactive marketing and online advertising solutions. Spur Digital helps clients leverage the Web to grow their business by developing and managing interactive marketing programs that include strategic planning, search engine marketing, email marketing, online advertising, web analytics and ROI measurement. Spur's clients include Southwest Airlines, FedEx Kinko's, Methodist Hospital, Amegy Bank, Texas Industries, Compass Bank, Houston Museum of Natural Science, Houston Chronicle and Camden Property Trust to name a few. See www.spurdigital.com for more information.


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