Search Engine Marketing Firm iProspect Enhances iSEBA Technology to Manage Yahoo! Paid Inclusion and Shopping Engine Feeds

iProspect, the Original Search Engine Marketing Firm, today announced the enhancement of its iSEBA (iProspect Search Engine Bidding Agent) technology to globally optimize clients' spend across multiple shopping engine feeds and Yahoo!'s Search Submit Pro paid inclusion program, providing marketers with improved efficiency and return.

Originally launched in 2004 as an automated bidding tool for pay per click advertising, iSEBA's newly expanded capabilities make iProspect's feed management service unique in the marketplace. The technology optimizes the overall paid inclusion/shopping engine budget across multiple feeds, monitors the results, and automatically turns individual listings within each feed on and off based on their effectiveness at achieving the desired campaign objective relative to all the other listings in all of the feeds. In this way, more budget resources are automatically allocated to listings that produce superior search engine marketing results.

These new capabilities have already yielded impressive client results. An example of the efficiencies gained from iProspect's globally optimized feed management service can be found here.

"We've been managing the feed-based campaigns of select clients using this new iSEBA functionality for several months now, and it's already making a big impact on our clients' paid inclusion and shopping feed results," said Ben Perry, Ph.D., Director, Paid Search Programs, iProspect. "We are already seeing increases in revenues and increased campaign efficiency."

Perry continued, "The bottom line is that marketers are always looking for an edge. Savvy marketers recognize the efficiencies to be gained from a globally optimized approach and want to leverage those capabilities to increase their campaign revenues."

As the leading search marketing agency in the marketplace today, iProspect works with some of the world's most successful marketers, and its legacy has been built in part on its proprietary tools. "Our technology has always been a key element in our ability to drive outstanding results for our clients, year over year," said Robert Murray, President, iProspect. "The expansion of iSEBA's functionality to also manage paid inclusion and shopping feeds demonstrates our commitment to innovation, and the continual enhancement of our service offerings to meet our clients' needs."

About iProspect

iProspect is the Original Search Engine Marketing Firm. The company helps many of the world's most successful brands maximize their online marketing ROI through search engine optimization, paid inclusion management as a Yahoo! Search Submit Certified Ambassador, feed management, pay per click advertising management via their own patent-pending bid management agent called iSEBA, and Web Analytics.

With offices in Watertown, Massachusetts and San Francisco, California, the company can be contacted at 1-800-522-1152, or by visiting www.iprospect.com.

Questions regarding this release should be directed to iProspect Media Relations Manager, Colleen Reed, at 1-800-522-1152 x1203.