Brandon Cornett Hosts Austin, Texas Search Engine Visibility Seminar

Web writer and SEO expert Brandon Cornett will be training Austin-area web professionals on the finer points of search engine optimization, website content strategy, business blogging and more. The seminar will take place on April 18, 2007, at the Embassy Suites hotel located in the Austin Arboretum.

This full-day event will cover all aspects of search engine optimization (SEO). The seminar will give marketers and website owners the necessary skills to make their websites more visible to key audiences, and more profitable as a result.

What is Search Engine Optimization?

Search engine optimization is the act of making a website more visible to search engines and the people using them. SEO identifies specific audiences using specific search phrases, and then optimizes a website with content and linking strategies so that it's more visible to those specific audiences. The goal of SEO is to connect the right people with the right websites, with the end-goal of increased website leads and profitability.

About the Presenter:

Brandon Cornett owns an Austin search engine optimization company and has been involved in website writing and marketing for several years. He has held management positions with several marketing companies in the Austin area, and he is one of the most widely published authors on search engine optimization and Internet marketing.

The Value of This SEO Seminar:

In an age where people research companies almost exclusively online, a seminar like this will prove invaluable, Cornett explained. "Search engines like Google and Yahoo are the Yellow Pages of the modern world," he said. "If you're not coming up in search engines for the right kinds of phrases, you're missing a huge chunk of your audience. In my seminar, you'll learn how to take control of your online visibility for maximum website traffic and profitability."

What Information Will Be Covered?

This SEO training event will cover all aspects of search engine optimization. The material has been designed for a mixed audience with varying levels of Internet skill, from webmasters right up to the company president. The seminar will start with the basics of how search engines find and evaluate websites, and from there it will progress to more advanced topics, such as:

* How search engines work, and how that affects your ranking.
* How older websites can double their traffic with minor adjustments.
* How newer websites can speed up the ranking process.
* How to acquire inbound links (and why you need to).
* How to publish a business blog for online visibility and "knowledge marketing."
* How to create content that helps readers and search engines simultaneously.
* How to screen search engine optimization companies, if you'll be outsourcing.
* How to avoid "black hat" techniques that can get you banned from Google.
* Predictions for the future of search, plus a lot more.

Seminar Registration:

An early-bird special will be in effect until April 1st, giving companies the chance to save on admission. To learn more about the seminar, or to register for the event, please visit http://www.austinseoguy.com/seo-seminar.php, or call Brandon Cornett at (512) 300-5410.