Search Mojo CEO to Speak at Search Engine Strategies Conference in New York

Janet Driscoll Miller, a leading search engine marketing expert, will speak at Search Engine Strategies conference in New York City on Friday, April 13, 2007. Miller is president and CEO of Search Mojo, a search engine marketing firm based in Charlottesville.

Search Engine Strategies, the premier search engine marketing and optimization conference series, features educational sessions about search engine marketing from top experts in the field, along with information from the search engines themselves. Miller's presentation, "Working with Ad Agencies," will focus on Search Mojo's best practices and experiences in working with advertising and interactive agencies, such as EyeTraffic Media and Erickson Barnett.

Miller delivered a highly rated presentation at the Search Engine Strategies conference in Chicago in December.

"Partnering with PR, marketing and interactive agencies is a primary focus of our business plan. The natural synergies between these PR, ad, marketing and interactive agencies and search marketing firms makes our partnerships with these agencies a highly successful component of our business plan," said Miller. "I'm looking forward to sharing Search Mojo's experience working with ad agencies at the prestigious Search Engine Strategies conference. I was fortunate to have the opportunity speak at the Search Engine Strategies conference in December, and I enjoyed highlighting best practices in dealing with outside agencies."

"There is a perception that SEO firms cannot explain what they do in a way that shows compelling benefits - or that SEO firms lack the credibility to be put in front of a client," said George Assimakopoulos. "In fact, SEO firms, like Search Mojo, understand that clients want ROI - and ROI in search terms means cost-per-conversion. We choose to partner with SEO firms for their specific knowledge of search engine algorithms in order to convert higher ROI for our clients."

Search Mojo is a search engine marketing firm specializing in natural search engine optimization and pay-per-click advertising management. Founded in 2005, Search Mojo uses the latest information and techniques to help companies improve their natural search engine rankings as well as improving pay-per-click advertising performance. Learn more about Search Mojo or sign up for a free search marketing assessment online at http://www.search-mojo.com.

Janet Driscoll Miller is a leading search engine marketing expert. With over ten years of online marketing experience and over twelve years of marketing communications experience, Miller is one of the foremost experts in natural search engine optimization in the United States. Miller is a member of the Search Engine Marketing Professionals Organization and the American Marketing Association.