WebSideStory Ranked Among 100 Leading Companies in Knowledge Management by KMWorld

WebSideStory, Inc., a leading provider of real-time customer intelligence solutions, today announced its selection as one of KMWorld’s 2007 “100 Companies That Matter in Knowledge Management.” This is the third consecutive year WebSideStory has received this published recognition for delivering innovative analytics-driven applications to the market. For the past two years, WebSideStory Search, the industry’s first Web site search solution to automatically rank site search relevancy based on the broad spectrum of Web site behavioral data, has been named KMWorld’s “Trend-Setting Product of the Year.”

“KMWorld recognized early on that WebSideStory’s vision to leverage analytics data to drive automated action in related applications delivered real innovation to the marketplace,” said Hugh McKellar, editor in chief of KMWorld magazine, the leading publication covering the knowledge, document and content management systems industry. “WebSideStory continues to define the market with its forward-thinking solutions while also helping companies obtain improved performance and ROI in their Web site search results and content management initiatives. WebSideStory has earned its place as a leader in the knowledge management economy.”

The prestigious KMWorld magazine annual ranking – now in its seventh year – is assembled by colleagues, knowledge management (KM) practitioners, theorists, analysts, vendors and their customers. Companies included in the list clearly demonstrate their contribution to creating, redefining or enhancing the market.

“WebSideStory Search, WebSideStory Publish and our other analytics-driven applications are delivering measurable results for our customers,” said Pelin Wood, senior vice president of marketing for WebSideStory. “We see opportunities to leverage different kinds of data in a number of ways – whether to enhance the relevancy of site search results or improve the placement of content on a Web site. This award is continued affirmation of WebSideStory and Visual Sciences’ commitment to push analytics beyond reporting in order to drive actions that lead to improved online performance.”

The KMWorld recognition is one of several other recent honors for WebSideStory and Visual Sciences. Other accolades include:

• “Software Company of the Year” category finalist in the 13^th Annual Technology Awards hosted by the Technology Council of Southern California. Award winners will be named on March 7, 2007 (www.tcosc.org).
• One of the world’s 25 leading service providers in the SaaS (software-as-a-service) industry, and a top 50 global ASP (application service provider) overall for the sixth consecutive year as recognized by ASPNews.com in January 2007 (www.aspnews.com).
• “Best Enterprise Search Engine” category finalist for the 2007 Codie Awards presented by the Software & Information Industry Association (SIIA). WebSideStory was recognized for its new WebSideStory Search 4.0 with Active Browsing. Award winners will be named on April 17, 2007 (www.siia.net).

WebSideStory’s analytics-driven applications, including WebSideStory Bid, WebSideStory Publish and WebSideStory Search, leverage powerful Web site behavioral data to drive automated actions to optimize site search results, create and manage web content effectively, and automate keyword bidding. WebSideStory Search, for example, automatically integrates Web site behavioral data into the search process, reducing manual analysis and improving the overall performance of site search.

For more information about WebSideStory, please visit www.websidestory.com.

For more information about KMWorld’s “100 Companies That Matter in Knowledge Management” list, please visit www.kmworld.com.