Internet Marketing Expert Shows How Search Engine Optimization and RSS Can Boost Public Relations Visibility

TopRank Online Marketing, a leading internet marketing agency based in Minneapolis, announces that Lee Odden will help organizations learn how to boost their public relations visibility through search engine optimization (SEO) and RSS syndication at Bulldog Reporter's Advanced PR Technology in Practice.

The event is an intensive one-day update on how to transform state of the art communications practices into increased visibility and generate greater ROI from public relations.

"TopRank is consistently improving client online marketing results and media exposure by incorporating SEO principles and RSS distribution with PR," said Odden. "This unique combination has long been a sort of secret weapon for a select few marketers so we're excited to help make it a more mainstream practice."

Bulldog Reporter's Advanced Public Relations Technology in Practice event focuses on best practices from the industry's master practitioners and innovators. Specific topics Odden will discuss include:
- Using search engine optimization to increase web traffic
- How SEO for press releases can increase pick-up and readership
- RSS and Syndication of press releases

Odden will speak along side Greg Jarboe, President and Co-Founder of SEO-PR. Jarboe is a long time public relations veteran and search engine optimization practitioner.

Event Details:
Bulldog Reporter's Advanced PR Technology in Practice
When: March 16, 2007
Where: Columbia College Chicago, The Conaway Center, 1104 South Wabash

Cost: $795 advance, group discount available.

Registration and additional details are available online.

About Lee Odden and TopRank

A frequent speaker on the topics of blogs and social media, online PR and search engine optimization, Lee Odden is CEO and founder of TopRank Online Marketing. TopRank has been recognized as a leading search marketing agency in Marketing Sherpa's Guide to SEO firms and has clients ranging from BtoB software companies to a Fortune 20 healthcare services corporation. Lee has written articles for several publications including Yahoo Publisher Network, AllBusiness.com and DM News. He's also been quoted by The Economist, U.S. News & World Report, is editor of Online Marketing Blog and was recently named to the DMA Search Engine Marketing Council board/operating committee.