Converseon CEO to Provide Workshop on Creating an Effective Social Media Strategy at the New York Search Engine Strategies Conference

One of the most-recognized social media communications agencies, Converseon, announced that its CEO, Rob Key, will lead a workshop on How to Create an Effective Social Media Strategy at the April 9 - 12 Search Engine Strategies Conference in New York.

"Developing an effective social media strategy has become a 'must have' for companies interested in how to engage the proliferating consumer-generated media universe," says Key. "Creating an effective strategy really transcends traditional marketing disciplines and requires a thorough understanding of the legal, ethical, technological, and infrastructural issues associated with it. This workshop will provide detail on how capitalize on opportunities and avoid pitfalls."

Rob, along with co-presenter Nan Dawkins, will help organizations answer the following questions:

• What does today's social media landscape look like?
• Is a social media strategy right for you?
• How do you develop a compelling social media strategy?
• What are the ethical issues and how will you address them?
• Does social media belong to PR, advertising, direct marketing…or all of the above?
• What are the pitfalls to avoid?
• What tools and technologies should you be evaluating?
• How do you secure internal buy in?
• How do you track and report social media?

The workshop will also cover common problems organizations encounter in creating a search marketing program such as legacy content management systems, intra-organization competition and duplicate content issues, balancing engagement versus development goals, and developing organizational buy-in. Converseon's Director of Social Media, Constantin Basturea, author of PR meets the WWW, will also provide a hands on blog training.

Interested parties can register for the workshop at: http://www.searchenginestrategies.com/sew/ny07/training.html#caesms

About the Presenters

Nan Dawkins is an online communications strategist with over twenty years experience in marketing and public relations. She is the founder of RedBoots, an interactive marketing agency specializing in search engine and word of mouth marketing, Blogs and RSS, digital PR, and online media & advertising. She is a frequent public speaker on topics of interest to her wide range of clients (from advocacy organizations to national retailers), and is a regular panelist at the Search Engine Strategies conferences. Nan is an Ironman triathlete, raising money each year for RedBoot's nonprofit clients by competing in extreme endurance sports events.

Rob Key is founder and CEO of Converseon. Founded in 2001, Converseon is a leading full service social media communications agency that helps clients "join" the digital conversation to manage brands and drive cost-effective sales. Converseon's innovative suite of services enables brands to listen to and effectively engage the consumer-generated conversation. These services include search marketing and search engine optimization, Search Engine Reputation Management (SERMA™), affiliate marketing, Conversation Mining, digital public relations, word-of-mouth and viral programs. The agency's work has been featured in a range of leading venues, including Search Engine Strategies, WOMMA, New Communications Forum, among others. Clients include Hilton Hotels, Paypal, Dow Chemical, Mikasa, among others.