iProspect Founder Fredrick Marckini Named Chief Global Search Officer of Isobar

Isobar (www.isobar.net), the leading global digital marketing services network, announced that Fredrick Marckini is now the Chief Global Search Officer of Isobar, leaving his role as CEO of iProspect (www.iprospect.com), to lead the industry’s first truly global search practice. Succeeding Mr. Marckini at iProspect U.S., headquartered in Watertown, Massachusetts, is Rob Murray, who is in his eighth year as President.

Mr. Marckini founded iProspect in 1996 and is recognized as a leading expert in the field of search engine marketing. He has authored three of the SEM industry's most respected books, is considered one of the pioneers of search engine marketing, has twice been on the list of BtoB Magazine’s Who’s Who in Search Engine Marketing, and twice lead iProspect to listings on the both the Inc. 500 and the Deloitte & Touche Fast 500.

Commenting, Nigel Morris, CEO of Isobar, said, “We are delighted that Fredrick and Rob have elected to stay with Isobar and iProspect post acquisition of iProspect. Fredrick will apply the same degree of innovation and vision to internationalizing and unifying our global search offering that we have seen in the exceptional growth of iProspect. And iProspect in the U.S. could not be in better hands than Rob’s. His skills have been intrinsic to its success, and he leads one of the most tenured and experienced senior leadership teams of any search marketing firm in the world.”

Mr. Marckini will lead teams in London and Boston who will staff the new Isobar global search team. They will facilitate the rollout of iProspect’s leading natural search engine optimization and pay per click advertising tools, including iProspect’s paid search technology, iSEBA, through the Isobar network. This will give marketers the first-ever seamless global search offering under the iProspect brand. Isobar currently employs 2,240 people and is established in 36 of the world’s leading broadband economies.

Isobar provides alignment, integration, coordination and leverage of all digital assets within Aegis Group plc (www.aegisplc.com) on a global, regional and a national basis. Isobar provides clients with a full service digital marketing offering through its global network. Isobar’s media business currently has online billings in excess of $1 billion.