Web2Corp's ByIndia.com sees strong spikes in
search ad demand for the second and third quarter of 2007. This tracks
the recent report from Juniper Research which called for a 26% increase
in search engine spending from advertising budgets in excess of $50
million.
"Search engine spending is literally skyrocketing, and big budget
advertisers are committing a significant percentage of their budgets to
search engine advertisements, especially in the emerging Asian
economies and India in particular," said William Mobley, CEO of
Web2Corp. "The most cost effective means of segueing into these torrid,
new markets is to select the best positioned Internet properties to
reach the market within the market. ByIndia.com seeks to sidestep the
advertising rifts among Viacom, Google, Yahoo, and MSN, by
concentrating on expanding the already popular ByIndia.com brand.
"ByIndia.com serves as a gateway to one of the most robust global
markets. There is a lot of territory to cover, and it's backed up by
strong economic demand. In comparison, the Indian middle class of
approximately 300 million represents the entire population of the
United States. This growth trend is not an anomaly, but one still
moving in a vertical market pattern as opposed to other highly targeted
markets in the West.
"Most of India 's growth is predicted to take place over the next three
years, making the market share gained today the critical foundation on
which to establish the most powerful Indian Internet brand tomorrow. "
By 2010, India is estimated to become the largest online population
worldwide on a per country basis. ByIndia.com sees this revenue
potential and is making great headway to garner as much market share
today as possible.
A look back at the growth of ByIndia.com and Baidu.com and their
respective markets (India and China) during their launch periods sees
ByIndia.com growing faster than Baidu.com. Baidu.com reported revenue
growth of under 200% annually for 2004 and 2005, and appears to be
leveling off for 2006.
In comparison with living in China, the standards within India are
considered modest, offering significant greater growth potential. The
2005 per capita adjusted GDP for India was US$ 3,460, compared to
$6,660 for China. What is not revealed by this statistic is that India
appears to be erasing its poverty and replacing it with a healthy
middle class. This vast improvement is reflected in the statistic that
in 1995 one in two people were living below the poverty line, while
today it is only one in five.
This growth is creating a powerful emerging middle class in India, a
nation viewed today as a world class consumer to such a degree it has
influenced the historic building boom in Dubai, UAE. According to one
report, Indian per capita purchasing power parity will grow into
approximately one third of the developed world by the middle of this
century.
In comparing ByIndia.com's owner Web2Corp.com with Baidu.com,
Web2Corp.com reports revenue growth of 400% and 900% in 2004 and 2005,
respectively. Web2Corp.com expects these trends to continue reflecting
the huge demand for online search ad dollars. And with India currently
ranking as one of the fastest growing economies in the world -- with an
average growth rate of 8% between 2004-2005 -- Web2Corp.com expects
strong results from ByIndia.com as it launches its comprehensive
advertising engine Ads.ByIndia.com on the first of May this year.
Web2Corp is one of the world's fastest growing new
media Internet conglomerates with properties Chamber of Commerce and
YouGotIt.com. As a Web 2.0 internet technology development firm it is
dedicated to rapid creation and adaptation of technologies. Web2Corp
addresses new markets of users by creating and simplifying useful
products, reducing the level of user technical skills required, and
lowering prices for consumers. Web 2.0 technologies have become
increasingly popular, with the use of Web 2.0 applications such as
e-commerce or blogs up more than 25% over the last year, according to
comScore networks. The Web 2.0 market generates more than 20 billion
dollars of revenue a year, with well-known companies like Google .com,
Flickr.com, MySpace.com, eBay .com, and Blogger.com making up the
majority of the income.