Bigmouthmedia leads with integrated affiliate services

Leading search agency Bigmouthmedia announced new affiliate management services this week. The digital marketing agency, known for its award winning search marketing campaigns, has incorporated affiliate management from its merger with Global Media and in response to the demand for joint up online campaigns.

“Cost-per-action is very much in the limelight,” said Andrew Girdwood, Head of Search at bigmouthmedia, “We have Google testing a CPA service in the States. In Europe marketers are increasingly aware that a critical tactical decision for any affiliate campaign is how it integrates with search.”

Managed affiliate marketing campaigns perform better than unmanaged campaigns. Bigmouthmedia’s affiliate managers liaise with affiliates, super affiliates, networks and clients. Affiliates who have historically performed well are aided with innovative resources to assist them in their promotional activity; non-active affiliates are given targets and incentives. Merchants are placed on the most suitable network and unique banners, content units and landing pages can be created.

Mathew Downs, Sales and Marketing Director at Affiliate Window, said; “Bigmouthmedia have always shown commitment and drive in achieving program growth for their clients. They have a thorough understanding of what makes an affiliate program work - both from an affiliate’s perspective and from ours as a network. This has meant the smooth running of affiliate programs, where the merchant’s targets have always been clear and invariably met. We enjoy an excellent relationship with Bigmouthmedia and look forward to its continued success.”

Less than 6% of retail brands are properly coordinating their affiliate marketing with other marketing according to bigmouthmedia’s research. The digital agency’s affiliate service bridges the gap. Bigmouthmedia combines its organic search engine optimisation and affiliate marketing services so that press releases are distributed to online hubs and select affiliates where appropriate. The agency coordinates paid search campaigns with managed affiliates so that brands enjoy the best possible return on investment and most appropriate exposure.

One potent but simple advantage of coordinating affiliate marketing with pay-per-click management marketing is the added advantage of having hundreds of affiliates watching out for bugs or issues with the merchant web site. If a shopping cart develops a fault then it is possible that an affiliate will notice before the merchant does. Bigmouthmedia maintains the email address “bugspotting (at) bigmouthmedia (dot) com” for affiliates to report these errors. These reports are swiftly forwarded on to the merchant. Bigmouthmedia is able to use these reports to quickly react and decide whether a paid search campaign should be paused until the bug is ironed out.

Bigmouthmedia employs more than 100 people with offices across the UK, and USA, in addition to a further 7 offices and 100+ staff under the Global Media brand across mainland Europe and Asia.