TopRank CEO Presents Social Media Tools for Better Online Marketing at Search Insider Summit Conference

TopRank Online Marketing, a leading internet marketing firm based in Minneapolis, announces that CEO Lee Odden will guide marketing professionals on how to boost their online presence through social media and search engine optimization (SEO) at MediaPost's Search Insider Summit.

With representatives from Google, Yahoo, Hitwise, DoubleClick and a keynote from EdVenture Holdings, the conference brings the best minds in the industry together to share leading edge information and experience on search marketing in a think-tank environment, while exploring new technology, strategies and tactics for effective campaigns.

Odden's session, entitled "The Intersection of Social Media and Search: What Does It Mean for Marketers?" will show attendees how to use social media tools within marketing messages, encouraging interaction with the content to spread it further around the web.

"When communities of interest are empowered to share and socialize content, marketers can extend brand reach and visibility in a way that carries far more credibility than traditional media," says Odden. "With the right social media tools, the benefits can extend to direct traffic and improved search engine rankings".

The session on social media will also show how this type of communication will deliver significant SEO benefits powered by customers and web-users. Topics the panel will discuss include:

• Defining social media
• Leveraging social media to deliver SEO benefits
• The future of social media

Event Details:
MediaPost's Search Insider Summit
When: May 6-9, 2007
Where: Hyatt Regency Coconut Point Resort & Spa
Bonita Springs, Florida

Cost:
$2,495 for Members
$2,595 for Non-Members

Registration and additional details are available online.