Bizresearch to Provide Search Engine Marketing Services for Health Plan One Selects

Bizresearch, a Columbus, Ohio-based full-service national search engine marketing firm, will provide search engine marketing services to Health Plan One, LLC, a leader in online health insurance quotes and coverage, to improve natural rankings of the company's recently launched website, www.healthplanone.com in Google, Yahoo! and MSN.

The focus of this partnership is to improve Health Plan One's Internet visibility, enhance brand awareness, and increase visitors to its website. In addition to organic search engine optimization, Bizresearch will consult on web design and content development, and link building and blogging strategies and programs.

"We meet the needs of consumers by providing information about health insurance plans, options and premiums in an organized, user-friendly way," says Rick DeAngelo, Chief Marketing Officer for Health Plan One. "We offer a valuable, money-saving service and want consumers to find us easily online so they can instantly compare family and individual, small business and group, short-term, and student health insurance quotes and plans and make informed decisions about health insurance coverage."
   
Traci Couts, vice president of operations for Bizresearch, said that Health Plan One is unique because in addition to the speed and convenience of comparing instant online quotes, consumers can talk live with licensed Insurance Agents and get expert advice.

"Our goal is to increase significantly Health Plan One's visibility in the major search engines. If consumers are searching for affordable individual, group, and family health insurance, they can find it instantly along with other valuable information on www.healthplanone.com," Couts said. "We look forward to improving Health Plan One's search rankings and boosting website traffic."

Now in its tenth year, Bizresearch (www.bizresearch.com) provides full-service search engine marketing services including paid search (CPC), search engine optimization (SEO), web analytics and return on ad spend (ROAS) analysis for retailers, manufacturers and Fortune 500 companies. Bizresearch specializes in optimizing database driven websites for organic listings, complementary with paid search campaigns in Google, Yahoo! and MSN, and shopping search engines such as Shopping.com and Froogle. Bizresearch tracks incoming traffic and resulting sales utilizing the industry's leading analytical tools to determine profitable ROAS. Bizresearch employees are Google Adwords and Yahoo! Search Marketing Ambassador Certified.

Founded in 2005, Health Plan One, LLC (www.healthplanone.com) is a leader in online health insurance quotes and coverage. The management team and board include former executives of major health insurance plans. Health Plan One represents all major health insurance carriers, such as Aetna, Anthem, Empire Blue Cross Blue Shield, Cigna, Celtic, United Health Care (underwritten by Golden Rule), and more.