The Denver Internet marketing and website development firm EBIZ
Machine announced the release of a search engine optimization
case study entitled "Rich Website, Poor Website" described at http://www.WITHseo.com.
EBIZ Machine's owner Bill Schwartz describes this study as an "odd
reenactment of the classic mid-70s TV miniseries Rich Man, Poor Man in
which sibling websites www.WITHseo.com and www.WITHOUTseo.com
are pitted against each other in an online Internet marketing battle
similar to the way in which the Jordache brothers competed against each
other for attention and success in the hit TV miniseries."
According to Schwartz, "the case study is designed to demonstrate and
test the web page optimization techniques that many Internet marketing
and SEO experts use to increase website visibility. Standard website
usability and SEO techniques were applied to the 'Rich Website',
WITHseo.com. In contrast, the 'Poor Website' WITHOUTseo.com was simply
developed, deployed and ignored." The plan is to track and publish the
results over time in order to share the lessons learned from the case
study with EBIZ Machine customers and the online community.
EBIZ Machine consults with small and
mid-sized businesses to create and enhance their internet presence. Its
services include search engine optimization, pay-per-click Internet
marketing program development, web site development, eCommerce platform
integration and webmaster services. Its web sites and SEO services have
helped organizations improve sales, streamline business processes,
improve customer loyalty and brand their products and services.