MarketingExperiments.com Free Web Clinic to Address "Harnessing Social Media"

With increasing industry hype about social media optimization, by the time the average marketer attends a conference on Web 2.0, they are already behind the technology curve. MarketingExperiments.com (MEC) will host an online teleconference Wednesday May 23, 2007 at 4:00 p.m. EST to address the social media marketing opportunities that exist, how to assess the value (if any) these opportunities may provide and how to create a successful and cost effective marketing strategy.

"Marketers simply can't afford to ignore growing social media marketing opportunities," said Jalali Hartman, director of strategy at MEC. "While social media is never a total marketing solution, this niche area of marketing comes with a new set of theories, tactics and methodologies that every marketer should be aware of."

For the past 12 months, MarketingExperiments.com has used video sites, blogs, social networks and discussion forums to drive targeted traffic to five different sites. The one-hour teleconference will cover how researchers drove 165,204 page views and spent only 1.7 cents per click driving traffic using social media optimization. The teleconference will also help marketers consider the role and use of social media optimization in their strategic marketing plans.

MarketingExperiment.com's "Harnessing Social Media" Web clinic is free but is limited to the first 400 registrants. Those interested in attending the free Web clinic can sign up at https://www.gotomeeting.com/register/615590080.

MarketingExperiments.com is an online marketing research laboratory dedicated to discovering "what really works" in Internet marketing. MEC engages in primary and secondary research and publishes results in the Marketing Experiments Journal. To conduct relevant, practical experiments, MEC partners with clients such as the New York Times, Reuters News Service LLC, and USA Health Care. MarketingExperiments.com is a member of the MEC Labs Group and a division of Digital Trust, Inc. For more information, please visit MarketingExperiments.com.

In addition to primary research, the Marketing Experiments Journal and free research briefings, MarketingExperiments.com also offers a Professional Online Certification Program that currently includes courses on the following topics; Online Testing, Paid Search Management, Landing Page Optimization, E-mail Marketing and Multi-Variable Testing.