Chicago Search Marketing Firm, GDMI, Earns ClickTracks Analytics Certification

Chicago-based search engine marketing firm, Global Directive Marketing Initiatives (GDMI) becomes Clicktracks certified, further expanding its research and marketing expertise in the search industry.

"Having our search experts add the Clicktracks Analytics Certified Professional designation to their already Google Certified and Yahoo! Ambassador credentials, demonstrates our continued commitment to our clients to insure maximum ROI for their online investments," says GDMI president, Steven Fish.

GDMI SVP, Doreen Domask also comments, "The Internet has raised the stakes for marketers worldwide -- GDMI's near three decades of marketing expertise comes extremely well-suited in the search industry, we bridge the off-line to online gap for Fortune 500s, SMEs and star-ups alike."

Clicktracks' certification process insures professionals are not only an expert with the tool itself but with the interpretation of the data it delivers. The rigorous training and certification includes: Clicktracks Architecture, Web Analytics Basics, Navigation Reporting, Data Mining with Labels, Campaign Tracking, Revenue Tracking, Search Engine and Funnel Reporting.

The award winning Clicktracks was voted the ClickZ Marketing Excellence Award for Best Web Site Analytics Tool edging out both Web Trends and Omniture in 2005 and wins a 2006 Product of the Year Award from Small Business Technology magazine.

"ClickTracks analytics software is a natural extension of the tools we utilize and have developed internally (MyLocalProfile) which assist our clients to understand and enhance the overall performance of their natural, paid and local search campaigns as well as the performance of their websites, essential for anyone attempting to build, grow or protect their brand online," adds GDMI CTO, Zach vonFelten.

SVP, Doreen Domask adds, "GDMI's niche in the search space is in its fundamental understanding of bringing buyers and sellers together." She also adds, "Identifying a target audience, creating a salient message which compels action, and providing a fulfillment vehicle. The key difference with internet marketing is the technology that is used is more measurable, accountable and powerful than any other media that has come before it and the consumers are in control of the information."

For over 28 years, GDMI has been delivering 'search' traffic to its clients including AAA, Canon Cameras, Holiday Inn, College Pro Painters and America's Lending Partners beginning with a thorough understanding of a target audiences' media usage, then leveraging consumers' behavior when they are looking for information, online or off-line. GDMI's Internet Marketing Services include website design and development, search engine optimization, paid search marketing, vertical, mobile and local search media platforms.