Search Engine Optimization Training in London with Pioneer Bruce Clay

Search engine optimization (SEO) is the process of increasing website traffic from search engines such as Google, Yahoo! and MSN, Google uses over 100 variables to determine the “authority” of a website, and thus its rank, with the search engine. Website owners can make adjustments and improvements to their sites that will make their site appear higher up in the rankings when users search on relevant keywords.

Website owners and operators can learn how to adjust their websites to receive higher rankings through training hosted by the owners Rory De Niro and Marie Howell, Chief SEO Analyst, of Bruce Clay Europe (BCE) and taught by Bruce Clay himself at training this week in London, UK. BCE training and consulting services help clients adjust website content and architecture to improve the "natural" ("organic" or "algorithmic") search results not only in the major public search engines like Google, but also with local and industry-specific search engines. In addition, a website needs to be perceived as a subject-matter expert. This is accomplished by adding or enhancing the content of a website so that it is unique, and interesting to people and the search engines.

From 13th to15th of June 2007, Rory De Niro and Marie Howell have been conducting an international SEO training course in London, which is to be taught by the principle of Bruce Clay Inc. for the first time ever on UK soil. During this 3-day program, students are taught the basic to advanced concepts of SEO, along with the latest trends in the discipline. Students have been learning all about the search engines and how the structure of websites affects their rankings using the same strategies and methodologies provided in the Bruce Clay's SEOToolSet™ as an aid to do Search Engine Optimisation.

BCE in London is an extension of Bruce Clay Inc. (BCI) of the United States. Mr. De Niro and Ms. Howell have been helping companies make their websites subject-matter experts in their fields. Bruce Clay Inc. leads the SEO industry by writing the Code of Ethics and Code of Conduct, upon which the industry’s standards are now based. BCI implemented a certification program to promote effective and ethical search marketing practices, and created other industry standards like the Search Engine Relationship Chart™. As developers of the SEOToolSet™, Search Engine Relationship Chart™, Search Engine Optimisation Code of Ethics, and many optimisation technologies, BCI is one of the best known and most respected search engine marketing firms worldwide. Google recognizes and confirms that the acronym "Search Engine Optimisation" was originally created by Bruce Clay.

Founded in 1996, Bruce Clay, Inc. is a leading provider of Internet Marketing services with an emphasis on Search Engine Optimisation (SEO). As developers of the SEOToolSet™, Search Engine Relationship Chart™, Search Engine Optimisation Code of Ethics, and many optimization technologies, Bruce Clay, Inc. is one of the best known and most reputable search engine marketing firms in the world. Bruce Clay Europe is based out of London, United Kingdom to service clients from UK & Europe. www.bruceclay.co.uk