MarketingExperiments.com Free Web Clinic to Address the "Ideal" Incentive

Promotional incentives are a common part of any marketing budget but how many free golf clubs can a car dealership give away and turn the greatest profit? To share their research findings on how marketers can systematically and consistently create highly effective incentives, MarketingExperiments.com (MEC) will host a "Creating Effective Incentives" Web clinic Wednesday June 20, 2007 at 4:00 p.m. EST.

"So frequently, businesses resort to fire sales or guesswork in creating or selecting sales incentives." said Bob Kemper, director of Operations at MEC. "Many more will try out one incentive and then give up if it doesn't yield exceptional returns. Our recent research shows how some key principles of marketing can be combined with those of finance to allow businesses to systematically evaluate competing alternatives and consistently create incentives that yield the greatest profit return at the end of the day. In essence - the ideal incentive."

As part of the one-hour teleconference, marketers can submit their own landing pages for possible real-time optimization by Dr. McGlaughlin and members of the MEC optimization specialist staff. Please submit your pages for consideration by sending a link to the landing page to adam.l@marketingexperiments.com on or before Tuesday, June 19th at 1:00 PM (ET).

MarketingExperiments.com's "Creating Effective Incentives" Web clinic is free but is limited to the first 400 registrants. Those interested in attending the free Web clinic can sign up at https://www.gotomeeting.com/register/350027822.

In addition to primary research, the Marketing Experiments Journal and free research briefings, MarketingExperiments.com also offers online Professional Certification Program courses including topics such as Online Testing, Paid Search Management and Landing Page Optimization.

About MarketingExperiments.com
MarketingExperiments.Com is an online marketing research laboratory dedicated to discovering "what really works" in Internet marketing. Marketing Experiments engages in primary and secondary research and publishes results in the Marketing Experiments Journal. To conduct relevant, practical experiments, the company partners with clients such as the New York Times, Reuters News Service LLC, and USA Health Care. MarketingExperiments.com is a division of MEC Labs, LLC, a wholly-owned operating company of Digital Trust, Inc. For more information, please visit www.MarketingExperiments.com.