Interactive Marketing Agency Red Bricks Media Announces Buzz Marketing Practice

Red Bricks Media, a search and performance marketing agency located in San Francisco, CA, formally announced the launch of their buzz marketing practice. The full-service interactive agency's new offering will utilize emerging media channels, including social networking, blogging, virtual worlds, and viral video, to power their clients' marketing programs.

After a number of successful pilot campaigns in 2006, CEO Ed Kim made the decision to officially add buzz marketing to a growing list of client services. "As marketing is moving from a broadcast medium to a viral-cast medium, marketers can empower their customers to be brand evangelists through buzz," explains Kim. "Sophisticated brands are challenged by Web 2.0 channels, and are depending on their interactive agencies to stay ahead of industry trends. Red Bricks Media was built to be nimble and embrace change - in 2007 alone we have launched 1-2 new business lines per quarter. That is why we have been so effective at reacting to market conditions."

According to a 2005 Forrester/Intelliseek research report, over 85% of consumers trust recommendations that they get from other consumers. To understand each different community of users, Red Bricks Media begins each buzz campaign with in-depth consumer research and opportunity sizing.

Red Bricks Media's buzz marketing practice brings a new level of accountability and strategy to this emerging medium. "What you basically see in the buzz services market is a lot of job-shops. Many firms lack the rigor, methodology, and accountability in their buzz programs that large brands require. Red Bricks Media is leveraging its account planning and database marketing methodology to bring a best-to-market approach to this new medium," holds Elliott Easterling, Vice President of Sales and Marketing.

Red Bricks Media's campaigns are unique because they incorporate traditional online and offline marketing models into buzz marketing campaigns. This approach allows Red Bricks to implement large-scale campaigns that leverage existing marketing investments.

Red Bricks Media's buzz marketing clients include THQ, Academy of Art University, and Low Impact Living.

Red Bricks Media offers a full line of iinteractive marketing services including Search Engine Optimization (SEO), Pay Per Click Management Services (PPC), Search Engine Marketing Analytics, Buzz Marketing, Creative Services, and comprehensive interactive media strategies covering CPA-based campaigns, lead generation programs and emerging media like mobile search and video.

Red Bricks Media has offices in San Francisco and Hong Kong. The company's client list includes Adobe Systems, Hearst Magazines, Seagate, Computer Associates, and Blue Shield of California. Visit www.redbricksmedia.com for more information.