Search Engine Optimization Firm RefreshWeb Integrates Advanced Search Engine Marketing Techniques on Four New Client Web Sites

Austin-based Search Engine Optimization (SEO) firm RefreshWeb has launched three web sites for clients incorporating new, advanced search marketing techniques. The clients are Austin Institute of Real Estate, Breedlove & Associates, and Clifford Law Offices.

The Austin Institute of Real Estate just launched a completely re-designed site as it expands its business, www.austininstitute.com, and launched a sister site, www.thetexasinstitute.com, to gain visibility on a wider range of search terms. Clifford Law Offices, in Chicago, is a growing law firm with a specialty in aviation law; www.cliffordaviationlaw.com was a response to the need for greater visibility on search related to that practice area. Breedlove & Associates (www.breedlove-online.com) are Austin-based tax and payroll specialists, who see this as a way to reach customers by providing free information such as a "nanny tax calculator", and free answers and advice regarding the employer payroll taxes.

Search Engine Marketing (SEM), the use of advanced Internet-based marketing strategy - such as refinement and close coordination with a company's marketing strategies and lead management, comprehensive use of Search Engine Optimization (SEO), and extensive link development - is increasingly necessary for the success of a web site.

"An increasing number of companies are choosing to incorporate advanced SEM techniques into web site redesigns", says John Rasco, RefreshWeb CEO, "This includes Search Engine Optimization (SEO), an online marketing strategy that works - and is measurable."

Austin-based RefreshWeb (www.refreshweb.com) is a business-to-business Internet marketing agency. It applies B2B marketing experience and technical expertise to promote clients' web sites to the top of the results on Google and other search engines.