Best of the Web Inc. introduces a vertical search portal at B2Bsoftware.com
designed to enable Human Resources Software consumers to discover and
compare technology solutions more efficiently than they can through
traditional search engines.
B2BSoftware.com provides a vertical search portal targeted to corporate
consumers shortlisting HR technology solutions for their companies.
Vertical search is a method that focuses on a niche in order to return
the best results. Best of the Web's technology portal provides an
intuitive comparison shopping interface that allows buyers to compare
their available solutions, request additional information directly from
HR software publishers and even collaborate with colleagues. The model
is intended to allow buyers to rank products for themselves, rather
letting a fee-based computerized search algorithm do it for them.
Addressing the Inefficiencies of Search Engines
The Pay Per
Click (PPC) search model is designed to serve ads up to consumers based
on how much technology marketers are paying for clicks, not based on
the relative merit of the products being marketed. In sharp contrast to
paid search, B2BSoftware.com
is based upon simplicity. There is no complex ranking algorithm or
changing set of results; buyers can count on being able to consistently
access the hundreds of HR product listings without the inconsistent
keyword guesswork often involved in search engine shopping.
Emerging Trends for Online Software Shopping
Despite the current dominance of search engines, which are not designed
for shortlisting technology solutions, IT managers are finding the
Internet to be increasingly useful as comparison shopping portals such
as B2BSoftware.com emerge. Technology users are discovering the
benefits of vertical search, such as comprehensive listings and simple
navigation, which makes shortlisting human resources technology
solutions a more efficient and easier process. B2BSoftware.com represents a step forward in utilizing the Internet to create a useful tool for business.