Omniture Webinar Outlines "7 Advanced Steps to Effective Search Engine Marketing"

Leading online business optimization software provider Omniture, Inc.  offers a new webinar in its “Marketing Experts On-Demand” series entitled “Seven Advanced Steps to Effective Search Engine Marketing.” The webinar will provide participants with specific points and ideas to more effectively increase leads, customers and sales, improve cost efficiency, and enhance their online brand.

The seven steps to effective search engine marketing, as outlined by the on-demand webinar, include how to refine keyword bids, target ideal positions, optimize ad copy, select the right keywords, use specialized matching options, leverage contextual campaigns and monitor against click fraud.

“eMarketer reports that search marketing spending has doubled since 2004 and projections show it will double again by 2011,” said Gail Ennis, senior vice president of marketing for Omniture. “There is a great deal of pressure on marketers to maintain high returns while dealing with the challenges of increased competition and keyword inflation. These seven steps cover a wide range of topics that should help search marketers, such as keyword discovery and monetizing the long-tail, as well as strategies for improving your ranking through ad creative and landing page testing.”

The webinar series is designed for Web analytics practitioners, online business marketers and marketing executives – helping them understand how to benefit from measurable Web 2.0 technologies and online marketing techniques in specific vertical industries. The on-demand webinar series is built on a foundation of searchable content “libraries,” that make it easier to tailor access to specific content. Visit the On-Demand Experts Webinar Gallery at www.omniture.com/resources/webinars.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s more than 2,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com