Twelve Horses Expands Search Engine Optimization and Search Engine Marketing Services

Twelve Horses is actively expanding its search engine optimization (SEO) and search engine marketing (SEM) division. The most recent addition is veteran search engine marketing expert, Eric Morgan who has more than eight years of web experience accelerating businesses’ search engine rankings and website traffic.

“Eric’s extensive experience in helping businesses define their search marketing strategies and growing their search results is a welcome complement to Twelve Horses,” said David LaPlante CEO of Twelve Horses. “Demand for SEO and SEM services is greater than ever, and Eric represents our commitment to growing a distinct vertical practice within our services portfolio.”

Search engine optimization refers to the means in which a business improves its ranking within the organic or natural search results of a search engine like Google or Yahoo. Search engine marketing refers to the sponsored or paid results. Eric will assist clients through attaining higher rankings in these results in order to attract new customers to their website.

“I’m excited to be working with the Twelve Horses team and its diverse client base,” said Eric Morgan. “Industries such as Travel & Tourism, Leisure Entertainment, Real Estate, Finance and Insurance, and Retail have a unique set of challenges when it comes to competing for top placement in the search results. When I place these types of businesses in the top of the search rankings it makes my job very rewarding and fulfilling.”

“Search marketing - along with social marketing - are two of the fastest growing segments within our business,” said Steve Spencer, president of Twelve Horses. “What is enabling our success within search is that we take our clients from the initial stages of website strategy, design and development, provide them with the messaging tools to communicate with their customers, and ensure that the whole process is optimized for search,” he added.

Twelve Horses’ search engine optimization and marketing services include:

• A detailed analysis of the website’s architecture and coding, URL structure, content, and overall strategy.
• Keyword identification, comparisons, and strategic recommendations
• Content editing and/or creation and implementation
• HTML modifications to existing code to ensure it is search engine friendly
• Link building and Pay-Per-Click (PPC) advertising
• Ongoing SEO consulting and reporting

Twelve Horses also provides core technologies and additional strategies for ongoing search engine optimization; for example, the website integration of its content management system, which enables non-technical staff to add content to their website. Additionally, Twelve Horses is experienced in the design and development of blogs, which are known to be an effective means of improving search engine results for businesses. In each case, these efforts are supported with extensive training and advice.