Interactive Marketing Agency Red Bricks Media Announces Email Practice

Interactive marketing agency Red Bricks Media (www.redbricksmedia.com ) has added email marketing to its line of services. The San Francisco-based agency’s new service encompasses all aspects of email marketing, including both acquisition and retention email programs. This is Red Bricks Media’s second new product launch of the summer, following the launch of a buzz marketing practice in June.

CEO Ed Kim says that the new practice is a natural extension of the agency’s dedication to providing performance-driven campaigns with measurable results. “With our strong foundation in direct and database marketing, we provide our clients with the integrated, data-driven online programs they are looking for.”

Red Bricks Media has been running a number of pilot email programs for clients over the past 2 years. For Kim and the other managers, email marketing is familiar territory. Kim and other principals Elliott Easterling and Beth Morgan have over 30 years combined email experience, and they’ve recently hired industry veterans Janet Low-McGaughy and Jin Han to help lead the new practice. “Our industry expertise makes us a force to be reckoned with,” said Kim.

Red Bricks Media’s email programs are distinguished by in-depth audience segmentation, sophisticated message personalization, zealous testing and tracking methodology, and industry leading analytics to monitor campaign performance. In addition to email marketing, Red Bricks Media offers a full suite of interactive services, including both traditional and emerging forms of media.

Red Bricks Media’s email campaign clients include Seagate, [x+1], Terabitz, and PictureItPostage.