Emailvision Joins Omniture Genesis Network

Omniture, a leading provider of online business optimization software, and Emailvision, one of the European market's largest providers of email marketing software services, announced that Emailvision has joined the Omniture Genesis Network. Becoming a Genesis partner will help Emailvision customers more easily integrate their Campaign Commander™ email campaign data with Omniture’s online business optimization software and create more targeted and relevant email campaigns.

Emailvision, headquartered in France, has more than 700 clients of the Emailvision Campaign Commander product worldwide to manage and automate customer email marketing programs. The on-demand application allows marketers to manage all aspects of their email marketing campaigns including design, planning, delivery, split testing and analytics. The Web-based interface allows marketers to enjoy advanced features for response optimization and automation with minimal requirements for technical knowledge and investment.

Omniture Genesis is a solution designed for business users to automate the integration of marketing applications into the Omniture Online Business Optimization Platform. Using an intuitive “Plug and Play” interface, Omniture Genesis reduces the complexity of measuring online marketing campaigns and increases results by providing one standard view across all marketing initiatives. There are currently over 50 Accredited Application Partners in Genesis covering behavioral targeting, campaign management, community ratings and reviews, content management, content optimization/multivariate testing, CRM/SFA, email marketing, search engine optimization, search marketing, site search/content guidance, and user experience/usability improvement.

“We believe becoming part of the Omniture Genesis Network will empower our customers to focus on creating successful email marketing campaigns and less time worrying how to integrate data from their Emailvision and Omniture solutions,” said Nick Heys, CEO of Emailvision. “Customers need the ability to view the results from all of their marketing campaign data, from email campaigns to search marketing, and Genesis automates this integration. We look forward to offering our mutual and future customers the increased ease of use and automation that this joint collaboration with Omniture will provide.”

“In the last year, Omniture has significantly expanded its international presence, with hundreds of customers in the EMEA region, so working with Emailvision as a Genesis partner is important to our joint customer base going forward,” said Neil Weston, SVP and general manager of Omniture EMEA. “The Omniture Genesis Network platform integrating Emailvision solutions will give online marketers greater power in understanding the complete customer life-cycle of their marketing campaigns.”