WebDex CEO Paul Slack to Speak at Greater Washington Board of Trade

Washington, DC - Paul Slack, CEO of WebDex, Inc will speak at the Greater Washington Board of Trade Brand for Breakfast program Thursday, October 7, 2004 at 8AM in Washington D.C. The program "Web Marketing - Breaking into Search Engines Without Breaking the Budget," is presented by the Marketing/ Communications Executive Network and hosted by the Washington Post.

"We expect to get anywhere from 150 to 250 attendees, most of whom are members of the Board of Trade," said Douglas Beck, Senior Vice President and Director of Corporate Development for ICF Consulting, "The vast majority of the audience will be mid- to high level marketing/communication professionals representing services organizations that are in hi-tech, telecom, law, architecture, development, nonprofits, legal, consulting, and banking professions."

Paul Slack will discuss how to develop a marketing strategy on the internet as well as how to pick a target audience and measure results. He will also present information on search engine optimization and online advertising.

Paul Slack is a respected speaker in the Internet marketing and search engine optimization community. He is a co-founder and CEO of WebDex, Incorporated, an Internet marketing consulting firm based in the Dallas area. Paul is a frequent speaker at Danny Sullivan's Search Engine Strategies Conference. WebDex specializes in online lead generation, search engine optimization and e-mail marketing.