Hot Banana Adopts W3C Web Standards for Its Web Content Management System

November 15, 2004; 12:00 AM

Barrie, ON - (PromotionWorld) - November 15, 2004 - Hot Banana Software Inc., a leading North American Web Content Management System (CMS) company, has announced that it has fully adopted W3C Web Standards into its Hot Banana 5 Software. By adopting W3C Web standards, Hot Banana will be able to lower production costs, simplify design and content creation, be compatible with all browsers, allow multiple Web device accessibility and improve the user experience.

"We see an important competitive advantage for us through offering industry best practices in the areas of high-level design and Web standards," says Krista Lariviere, President, Hot Banana Software Inc. "We want to make sure that Hot Banana's able to maximize its reach on the Internet, excluding nobody. At the top level of Web design, a Hot Banana Channel Partner has the opportunity to produce XHTML-compliant designs. At the second tier of production, our Hot Banana software produces solid XHTML code, and, lastly, our Rich Text Editor in WYSIWYG mode publishes valid XHTML to a very high quality."

"We've now achieved a high level of technical compliance, along with full implementation of CSS, DOM and ECMAScript, and support for the W3C Web Content Accessibility Guidelines," adds Lariviere. "We're now able to offer a fully standards-compliant Web CMS with reduced costs relating to development time, maintenance, administration, bandwidth and operation. And the most exciting thing is that Hot Banana can now reach all browsers, Web devices and operating systems - old, new and yet-to-be-invented. Visitors to Hot Banana-built Web sites are the clear winners."

By adopting W3C Web Standards, Hot Banana offers:
·    Content markup that's vastly improved, allowing for quicker editing and the clean separation of content from design or visual presentation
·    CSS standards, which allow Web site-wide changes to be easily updated and loaded
·    Content that's now compatible with all browsers, including the increasingly popular fully standards-compliant Firefox from the Mozilla Foundation; the Mac OS X browser, Safari; and Opera from Norway
·    An administration area that can be used with the Firefox browser on both the Windows and Macintosh platform systems. Now operators and content providers of Hot Banana can use their Macintosh system, which is often their platform of choice
·    Content that's more accessible to alternative Web devices, such as PDAs, Smart Phones and other small-screen devices, eliminating the need to create parallel Web sites
·    Content delivery that's faster and more efficient, saving money and bandwidth
·    Upgrades to new technologies that are simplified and cheaper
·    More time for Webmasters to focus on content maintenance, rather than design and development issues
·    Accessibility to Hot Banana-powered Web sites which will meet or exceed government or industry-mandated standards and requirements.

About Hot Banana Software Inc.
Hot Banana Software Inc. is an innovative next-generation Internet software company that has developed a leading-edge technology to enable sales and marketing professionals to take total control of their corporate Web sites.

Hot Banana was founded in 1999 by a team of Web and Internet marketing experts whose combined experience has directly contributed to its rapid growth, making it a leading North American Web Content Management System (CMS) company. Hot Banana software is cost-competitive, easy-to-use, yet full-featured, allowing client companies' Web content to be managed as an asset that can drive profits and productivity.

Hot Banana Software Inc. is profitable and privately held, and its management team is committed to upping the ante and setting new standards in Web Content Management Systems for current and potential clients. For more information visit www.hotbanana.com.