C I Host’s Marketing Director Shares eCommerce Marketing Tips

December 17, 2004; 12:00 AM

FORT WORTH - December 17, 2004 - (PromotioNWorld) - C I Host has released an exclusive marketing guide with tips clients can use to generate new sales, increase traffic to their Web site and increase their revenue during this crucial holiday shopping season.

Written by Tamra Freedman, C I Host's director of marketing, the guide is an essential tool for online marketers to use to make the most of what is shaping up to be an exceptionally profitable shopping season.

Holiday shoppers are projected to spend $22.3 billion this year online, an increase of 27 percent over the 2003 holiday season, according to eMarketer.com, a provider of e-business and Internet projections.

A recent survey by C I Host of 200,000 online clients showed that more than 20 percent plan to spend more money this year than they did last year. The C I Host survey results also showed that 82 percent of respondents will shop online this holiday season - an 18 percent increase from one year ago.

"We want to make sure that our customers have all the help and expertise they need to profit from this shopping season," said Christopher Faulkner, CEO of C I Host. "Tamra Freedman is a well-known leader in eCommerce marketing and her tips are sure to give online marketers the techniques they need to succeed."

Freedman has extensive marketing and advertising experience in the retail and wholesale channels. She has been the creative force behind C I Host's unique advertising flair.

Freedman created the "Ordinary Gifts Are Boring" campaign that launched "e-Business in a Box" during the holiday rush of 2001 and developed C I Host's newest multi-venue marketing campaign, "Bigger Network. Better Support."

Freedman is responsible for forming partnerships with leading technology companies, driving customer satisfaction in enterprise-client divisions and creating value for our customers through new business strategies.

She leads the team that develops and manages superior products, mergers and acquisitions with the goal of establishing C I Host as the premiere online web hosting brand.

Freedman's tips are available at www.cihost.com/eMarketingTips/eMarketingTips.php

About C I Host

C I Host (www.cihost.com), based in the Dallas/Fort Worth market, is a Web hosting and Internet solutions provider, domain name registrar (DNR) and application service provider (ASP) serving 215,000 individual consumers and businesses in 190 countries worldwide.

C I Host creates business-class Web hosting solutions for the small- and medium-enterprise (SME) market, with the broadest portfolio of managed hosting and value-added services in the industry. C I Host is accredited by ICANN to register domain names.