Atlanta Search Engine Optimization Experts Offer Hands-on Training

January 5, 2005; 12:00 AM

(PromotionWorld) - 2005-01-06 - The Atlanta Interactive Marketing Association will host the Search Marketing Symposium, on Thur., Jan. 20, at the King Plow Arts Center in Atlanta from 1 PM to 5 PM. The hands-on training workshop features leading search engine optimization experts, who will provide training and advice on developing successful search engine marketing programs that deliver business results. Participants also can have Atlanta's leading search engine optimization companies analyze their website design and provide suggestions to bolster their search engine placement.

"The importance of search-friendly website design and strategic search engine marketing has risen dramatically in the past two years," says Teresa Caro, President of AiMA. "This training workshop will benefit all Internet marketing professionals, business owners and online entrepreneurs - whether you are a newbie to Internet marketing with search engines looking for ideas on how to obtain high search engine placement for your company's website or a seasoned SEO professional who wants to brush up on the latest techniques of this ever-changing industry."

The AiMA workshop offers participants the opportunity to learn in-depth search engine optimization techniques from SEO experts including:
• John Waddy - TwentySix2 Marketing
• Caroline Ernst - 360i
• Todd Miechiels - Medium Blue
• Stacy Williams - Prominent Placement
• Margaret Nemec - iCrossing
• Brad Fallon - SEO Research

These experts on the search engines will share tips for choosing the best keywords for your website, avoiding the common website design pitfalls that can prevent your site from getting top search engine placement, as well as buying a top position for any keyword you want. Additional topics include local search engine marketing opportunities, the importance of link building, how to track return on investment (marketing ROI). Participants are invited to submit their websites for expert analysis and feedback.

Registration is open to both members and non-members of AiMA. The cost is $50 for AiMA members and $75 for non-members and includes a networking cocktail event following the workshop. For more information and to register for the event, visit the Atlanta Search Marketing Symposium event page.

About AiMA
Founded in 1999, the Atlanta Interactive Marketing Association (AiMA) is a dedicated group of new media and interactive marketing professionals focused on providing the Atlanta interactive marketing community a place to network, share, and learn about proven leading-edge interactive strategies and tactics. For more information, visit AiMA's website.