Google certifies icrossing media team

March 29, 2005; 12:00 AM

New York - March 29, 2005 - Search engine marketing agency icrossing announces all members of its Paid Search Management team, led by Director of Media Krista Brady, have become Qualified Google Advertising Professionals. All media managers in icrossing's New York and San Francisco offices passed the qualification exam.

"Becoming Qualified Google Advertising Professionals enables our Media department to be even more highly successful managers as we build upon our expertise and increase efficient levels of productivity for all of our clients," says Brady.

Google's program helps distinguish experienced media professionals. Requirements for becoming Qualified include: being in good standing with Google as an AdWords media manager, managing at least one AdWords account for 90 days, maintaining minimum spend levels, and passing the comprehensive and rigorous exam.

"There's not a test out there that can tell you our media team is comprised of the most dedicated, sharpest, client-focused people in the business, but we're thrilled that Google recognizes the hard work they're doing every single day," says icrossing CEO Jeffrey Herzog. "Show us a test that measures their passion and commitment to our clients' success, and they'll ace that one too."

About icrossing:

Search engine marketing agency icrossing has been connecting businesses with qualified customers through the medium of search since 1998. Today, icrossing applies its experience, technology, and unparalleled client service to many of the leading brands around the world. icrossing serves its clients with Search Intelligence™, Natural Search Engine Optimization, Paid Search Management, Search Analytics, and Applied Search™. With its dedicated focus on search engine marketing, icrossing continuously pioneers new and better ways to help clients meet and surpass their goals through customized solutions.