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Americans Turn to The Internet in Search of Fuel Conservation and Lower Gas Prices”toyota prius” is third most popular search term driving traffic to Toyota.com April 6, 2005; 12:00 AM NEW YORK, April 5, 2005 - Gas prices are skyrocketing, but Internet searches for lower gas prices and fuel conservation are soaring even faster.
According to Hitwise, the world's leading online competitive intelligence service, searches for several key terms related to gas prices increased 300 percent or more for the week ending March 26, 2005 versus four weeks earlier (week ending Feb. 26, 2005). Terms with significant increases in searches included: "electric cars" up 2,900 percent; "gas prices" up 559 percent; "fuel economy" up 333 percent and "gas mileage" up 300 percent.
At the same time, the market share of visits to the sites www.fueleconomy.gov, www.gasbuddy.com, and www.gaspricewatch.com increased by 334 percent, 214 percent, and 282 percent, respectively.
Searches for "hybrid vehicles" were flat, but searches for "toyota prius" increased 36 percent. Interestingly, after "toyota" and "toyota.com," "toyota prius" was the top search term driving traffic to www.toyota.com in the four weeks ending March 26, 2005. Toyota.com is the most popular automotive manufacturer web site (week ending March 26, 2005). In addition, five of the top fifteen search terms that drove traffic to Lexus.com were hybrid related - "hybrid cars," "hybrid suv," "hybrid vehicles," "hybrid" and "lexus hybrid" (four weeks ending March 26, 2005).
"Search behaviors are a window into the consumer psyche," said Bill Tancer, vice president of research, Hitwise. "While it doesn't take a genius to see a market opportunity amidst astronomical gas prices, the fact that "prius" is such a dominant search term for Toyota suggests the tremendous significance its hybrid model has in its retail lineup."
Google Dominates Auto Search Referrals
Search engines are an important source of traffic for automotive sites - 19 percent of Automotive category visits originated at a search engine (week ending March 26, 2005). Google dominated search referrals, contributing 54 percent of search visits to automotive sites for that week. Yahoo! Search followed with 28 percent of search referrals and MSN search garnered 5 percent.
Search Terms to Automotive Sites
While searches relating to fuel economy have increased in recent weeks, the majority of terms driving visits to sites in the Hitwise Automotive category were related to automotive purchase research.
Analysis of the top 500 terms that resulted in visits to automotive sites reveals that the 43 percent of searches contained a brand name of an automobile, auto part or accessory. Generic terms comprised 21 percent of the top 500 searches, with terms such as "used cars" and "auto parts". Terms related to automotive research and classifieds sites made up 21 percent of category searches. The remaining 15 percent of search terms related to motor sports, automotive retailers, and automotive services such as insurance and car registration.
These findings are from the 2005 Hitwise Online Automotive Report. To request a complimentary copy, please visit: http://www.hitwise.com/contact/rrp.html?ac=pr&report=auto Top Search Terms that Resulted In Visits to Automotive Web Sites Period - 4 weeks ending March 26, 2005 Brand Generic Research & Classifieds 1. honda used cars kelly blue book 2. toyota cars autotrader 3. nissan tires ebay 4. ford cars for sale ebay motors 5. hyundai used car auto trader 6. chevrolet used cars for sale kelley blue book 7. bmw auto parts blue book 8. mazda car insurance autotrader.com 9. harley davidson auto insurance nada 10. suzuki motorcycles cars.com Media Inquiries - Lizzie Babarczy (212) 380-2910 or press@hitwise.com About Hitwise: Hitwise is the world's leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories. By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as search marketing, affiliate programs, online advertising, visitor segmentation, content development and lead generation. Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in mega panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at
Media Inquiries - Lizzie Babarczy (212) 380-2910 or press@hitwise.com About Hitwise: Hitwise is the world's leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories. By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as search marketing, affiliate programs, online advertising, visitor segmentation, content development and lead generation. Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in mega panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at
About Hitwise: Hitwise is the world's leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories. By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as search marketing, affiliate programs, online advertising, visitor segmentation, content development and lead generation. Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in mega panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at
Hitwise is the world's leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories. By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as search marketing, affiliate programs, online advertising, visitor segmentation, content development and lead generation. Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in mega panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com. By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as search marketing, affiliate programs, online advertising, visitor segmentation, content development and lead generation. Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in mega panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com. Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in mega panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com. More information about Hitwise is available at www.hitwise.com.
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