icrossing Launches ReSearch Center and Newsletter to Share Search Engine Marketing Insight

April 24, 2005; 12:00 AM

April 24, 2005 - New York - icrossing, the premier search engine marketing agency, will debut its ReSearch Center and Reverse Direct Marketer newsletter this quarter to shed light on the latest search industry trends and developments.

Leveraging icrossing's search experience and technology, the ReSearch Center will release actionable search-focused insight marketers can use to more intelligently achieve their business goals.

"By conducting research studies, producing and sponsoring white papers, mining different data sources, and leveraging icrossing's technology, icrossing's ReSearch Center will add a new dimension of understanding to the market," says icrossing Director of Analytics Maura Lewis.

The icrossing ReSearch Center will provide monthly and quarterly trends from aggregated statistics across industries and within select verticals. Metrics will include: immediate and latent conversions, average days for conversion, comparing paid and natural campaigns, bid price trends, and other data.

Additionally, the newsletter, The Reverse Direct Marketer, will be a key vehicle for sharing icrossing's insight and analysis. Anyone can sign up for the free newsletter starting today at http://www.icrossing.com/newsletter-sign-up.htm.

"icrossing will always pride itself on developing strong relationships with clients, partners, and those following the industry. To complement that, The Reverse Direct Marketer will enable us to reach out and share our collective knowledge," says icrossing Marketing Analyst Cerelle Centeno.

"Everyone at icrossing is committed to education," says icrossing CEO Jeffrey Herzog. "It's a mission we take seriously. The ReSearch Center and newsletter crystallize that and will allow the rest of the industry to take advantage of the experience from the thought leaders we have cultivated at icrossing."

About icrossing

Search engine marketing agency icrossing has been connecting businesses with qualified customers through the medium of search since 1998. Today, icrossing applies its experience, technology, and unparalleled client service to many of the leading brands around the world. icrossing serves its clients with Search Intelligence™, Natural Search Engine Optimization, Paid Search Management, Search Analytics, and Applied Search™. With its dedicated focus on search engine marketing, icrossing continuously pioneers new and better ways to help clients meet and surpass their goals through customized solutions.