Most Common SEO Mistake Revealed in New Search Engine Optimization Article from SEO Advantage

February 6, 2006; 11:38 AM

Search engine optimization firm Search Engine Optimization Advantage, Inc. ( www.seo-advantage.com ) posted today the article titled: Is this Common SEO Mistake Holding Back YOUR Website’s Rankings? The SEO article, quoted this week in Marketing Sherpa, addresses the importance of using consistent link structure throughout a website, illustrated by two cases that show related SEO results and how you can check if pages in your website are linked consistently, even with no technical skills. Search engine optimization, the aspect of search engine marketing that helps websites rank high in search engine results naturally, remains a fuzzy area for many marketers. It appears that the people they leave it up to may also be oblivious. SEO evaluations requested for over 40 websites in 2005 reveal the most common SEO mistake as inconsistent link structure throughout a website – something that usually falls into the realm of the web designer. Says SEO Advantage president Stone Reuning, “About 90 percent of the websites submitted to us for SEO evaluation suffers from inconsistent linking structure. Inconsistent linking to your home page can dilute the search engines’ perception of its importance. If you use one URL format to link to the home page in one place and a different URL format in another, it appears to the search engines as if you are linking to two different pages.” Pat Reuning, senior SEO Associate with SEO Advantage explains, “While consistent linking structure within a website may seem like a small detail, effective search engine optimization is built on consistent execution of many such details that together work to enable websites be indexed properly and rank higher in natural search engine results.” To view the complete article, visit our SEO Library SEO Advantage, Inc. is a professional search engine optimization firm providing search engine optimization and online marketing services for small and medium-sized businesses. SEO Max represents SEO Advantage’s leading-edge technology in SEO and SEM offering excellent ROI, backed by exceptional customer service and the Web’s Best Guarantee™.