PrimeZone Launches Search Engine Optimization Wire

April 11, 2006; 07:21 AM
PrimeZone Media Network today announced a new service that allows clients to enhance their press release placement in leading search engines such as Google, Yahoo! and MSN. The service, called Search Engine Optimization (SEO) Wire, increases a press release's shelf life and optimizes its placement within search engines so it is more likely to appear higher in search results. Releases are also distributed to RSS Channels and blog directory services.

The new service helps companies reach key audiences and consumers directly, and provides qualitative and quantitative benchmarking results which allow communicators to gauge and increase the effectiveness of their press releases.

"PrimeZone's SEO Wire is the most comprehensive search engine optimization service available within the newswire industry and we are very pleased to add it to our stable of top drawer newswire services," said Tom Madden, PrimeZone CEO. "SEO Wire helps PR professionals leverage the power of the Internet and directly reach those key audiences most interested in their news.

"In the past, the only way a company could reach these audiences was through either direct advertising or media placement. Our SEO Wire bridges that gap, and puts the power back into the hands of PR professionals, helping them deliver their message directly to their target audience."

Every SEO Wire release provides valuable reporting and analysis tools to give customers the ability to see exactly what keyword and keyword combinations Web users employ to arrive at their press releases. These reports help customers gauge the effectiveness of their communications and tailor future messages by providing valuable feedback on most used keywords and search phrases. Customers may also view totals on the number of views, click-throughs from embedded URLS and click-through percentages for all their optimized press releases.

Using the Internet to find news and information is an increasingly indispensable tool for consumers and journalists alike. According to a Middleberg/Ross Survey, 98% of journalists go online daily, 92% for article research, 81% to do searching, 76% to find new sources or experts, and 73% to find press releases

PrimeZone's SEO Wire is available as a standalone service, or can be combined with traditional wire distribution.

SEO Wire Features include:

• Press Release Optimization

• Anchor text (hypertext links)
• Keyword metadata distribution
• Other HTML formatting (bold, italic, bullet list, etc.)

• SEO Distribution

• Placement on major "news" search engines
• Placement of company logo or photo in Google search results page
• Distributed on RSS channels and announced to Weblogs in real-time

• Measurement & Analysis

• Comprehensive visitor and referral reports
• Click-through tracking
• Keyword usage reports

About PrimeZone Media Network

PrimeZone operates one of the world's leading full-text press release, photo, and multimedia distribution services. Utilizing the latest in communications technology, PrimeZone's multi-channel delivery network provides real-time, simultaneous access to key audiences around the globe, including daily newspapers, wire services, online services, databases, trade publications, institutional and individual investors, and consumers. PrimeZone offers a suite of investor relations services including EDGAR filings, IR websites, photos, webcasts, teleconferences, as well as targeting and measurement services to thousands of customers worldwide.