Web Analytics Professionals Come Together at Omniture Summit 2006

April 12, 2006; 05:38 AM

OREM, Utah — Omniture, the leading provider of online business optimization software, concluded its fifth annual customer summit—Get a Clear View of Success—held in Park City, Utah. Over 400 customers, partners, industry analysts and other members of the Omniture community gathered at the three-day event to discuss industry trends, share best practices and learn about Omniture’s product and partner roadmap. Customers and partners attending the summit included AOL, Choice Hotels, Countrywide Financial, DoubleClick, GM, JetBlue Airways, Microsoft, Oracle and ZAAZ.

"This is my second Omniture Summit, and it was an all-around excellent experience," said Chad Calimpong, director, Search Engine Optimization at Choice Hotels. "I found the sessions to be extremely informative and helpful in building up my own, and my staff's, expertise with Omniture solutions. Additionally, it was great to have access to so many executives and Omniture partners to get questions answered and to further my understanding of Omniture's vision."

JetBlue Airways CEO, David Neeleman, stressed, in his keynote address, the importance of achieving deep insight into customer behavior to be successful in the rapidly evolving online marketplace. According to Neeleman, Omniture is a leading indicator that helps companies look forward and take action that will enhance both their business potential and their customer experience.

More than 20 track sessions—including state-of-the-industry commentary, product demos, customer case studies and vertical best practices—discussed the crucial roles online business optimization services and search play in:

• boosting revenue from the online channel;
• enhancing the online experience for end-users; and
• maximizing online and offline marketing technology to drive long-term business success.

Customers Share Real World Success
Customers such as AOL, GMAC, Nike, and Choice Hotels, among others, were featured during break-out sessions discussing key performance indicators and best practices that applied to their respective vertical markets. In addition, representatives from industry analyst firms Forrester, IDC and JupiterResearch covered important online marketing trends to watch for in the coming years.

Omniture and its Network of Partners
During the Summit, Omniture also unveiled its Omniture Solution Network™, the Web analytics industry’s first partner program that brings together accredited marketing technology providers and certified marketing consulting companies to provide the technology, tools and expertise needed to increase the effectiveness of online marketing (see www.omniture.com/press/246). Customers and partners alike enthusiastically embraced Omniture’s vision of a unified network of integrated marketing solutions and services, and Forrester senior analyst Shar VanBoskirk noted that today’s integrated marketing efforts required this type of ‘online central nervous system’ to provide a single source of truth through which to collect, analyze and manage customer data.

“The Omniture Summit provides our customers with a unique opportunity to discuss the tools and best practices their organizations require to optimize their online channel,” said Gail Ennis, senior vice president, marketing for Omniture. “Last week’s event demonstrated Omniture’s commitment to our customers’ success.”

About Omniture
Omniture, Inc., is the leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their websites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation services, best practices, consulting services, customer support and user training provided through Omniture University. Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, GM and HP. www.omniture.com.