ProspectZone Unveils New Quality Assurance Program for Mortgage, Refinance and Home Equity Leads

April 17, 2006; 01:51 AM
ProspectZone Inc. today announced the launch of its new Quality Assurance Program to enhance the company’s estimable selection of mortgage leads, including new purchase, refinance and home equity.

“Mortgage brokers have been burned by lead generation companies that don’t live up to their promises regarding the quality of leads delivered,” said Clint Jones, chief executive officer, ProspectZone. “Our goal in creating the Quality Assurance Program is to meet broker demand for valid names and numbers from people who have truly expressed interest in a loan product.”

In addition to select vendor partnerships, ProspectZone generates leads through successful search engine optimization and pay-per-click campaigns that direct prospects actively shopping for mortgages to its network of consumer mortgage websites, which include QuoteFinancial.com and RefinanceLane.com.

The new Quality Assurance Program vets incoming leads through a tele-verification process performed by ProspectZone’s call center team. Call center representatives not only verify the information submitted by the lead (including name, contact and borrowing information) but confirm that the lead is interested in receiving quotes from mortgage brokers.

In addition to the Quality Assurance Program, mortgage brokers currently have the option to set custom filters to ensure the leads they receive match their business and sales criteria. Optional filters include:

• State and county
• Loan amount
• Property type and value
• Credit rating

“Mortgage brokers new to ProspectZone can be confident that the leads they receive from us have requested mortgage information, and interest has been verified over the phone before they are passed on,” added Jones. “For our current satisfied subscribers, this new program ensures they continue to receive the highest quality mortgage leads possible.”

About ProspectZone

Since 2004, Chicago-based ProspectZone has worked with the mortgage and insurance industries as a leading source of high quality leads and agency solutions. ProspectZone connects interested mortgage and insurance consumers with brokers, lenders and agents who provide them competitive quotes on insurance and loan products.

Lenders and brokers interested in qualified mortgage leads can reach ProspectZone’s mortgage lead programs online at mortgage.prospectzone.com or toll free at 1-877-561-9663.