SEMphonic Vice President of Search Engine Marketing Analytics Paul Legutko Speaks on the Essentials of Search Marketing

April 20, 2006; 05:56 AM
NOVATO, CA - SEMphonic, search engine marketing (SEM) analytics tool provider, today announced that Paul Legutko, Vice President of Search Engine Marketing Analytics, spoke at the Forrester Research Bootcamp on The Essential of Search Marketing. Legutko connected with fellow Search Engine Marketing practitioners from MSN, iProspect, Yahoo! Search Marketing, and Reprise Media on Search Engine and Search Marketing Provider Panel.

"The Forrester Research Bootcamp is a great place for firms like ours to talk in the trenches with search engine marketing professionals that have real SEM issues," states Paul Legutko, Vice President of Search Engine Marketing Analytics, SEMphonic. "I was pleased to help the varied enterprise level attendees understand the many facets of the craft and how Search Engine Marketing analytics can underscore strategic business decisions and not just tactical ones. Forrester Research is providing tremendous benefits to search engine marketing practitioners at these bootcamps."

Paul Legutko is a recognized search engine marketing professional. He has over 10 years of experience in research and analysis, designing and applying analytical solutions to a wide range of datasets and problems. At SEMphonic, Paul applies best practices to many challenging web analytics and SEM analytics projects for clients like American Express, WebMD, Intuit and Morgan-Stanley and contributes extensively to the research and design initiatives which lead to SEMphonic's software and consulting solutions.

Paul holds a B.A. from Harvard, and a Ph.D. and Masters Degrees from the University of Michigan. He has conducted extensive qualitative and quantitative analyses in many fields, and gained considerable experience in web design, data management, and statistical analysis.

In various positions, he oversaw the design, processing, and analysis of hundreds of thousands of surveys and tests, quadrupling the center's data capture and reducing data processing operating costs by 50%. While on a postdoctoral fellowship at Stanford University, he joined SEMphonic in 2004 and is now based in Boston, MA, working with clients.

About SEMphonic

SEMphonic brings over 9 years of experience in Internet marketing competitive analytics to search engine marketing (SEM) professionals. The company focus is to develop and deliver powerful online campaign tracking tools that provide SEM practitioners worldwide with accurate and rapid methods to report comparative PPC search engine performance and competitor campaign performance. With SEMphonic tools, SEM professional get more rapid, comprehensive, and more actionable insights to help improve SEM campaign performance.

SEMphonic provides these technologies, tools, and services to maximize the competitive edge for Agencies and companies such as American Express, WebMD, AOL, CyberTrader, Charles Schwab, Endless Pools, Hotwire, Intuit, Mediasmith, iCrossing, Kinetic Results, SurePoint Lending, and others. SEMphonic is headquartered in Novato, California. Visit us at www.semphonic.com for more information.