Lodging Interactive Launches SEOTracker - Free SEO Analysis & Competitive Website Benchmarking Service

April 21, 2006; 01:58 AM
PARSIPPANY, NJ - Lodging Interactive, a leading Internet marketing company serving the hospitality & travel industries, launched SEOTrackersm today. SEOTrackersm is a new innovative service that delivers search engine optimization analysis and competitive benchmarking. Users will escalate their search engine optimization to a higher level and be able to compete more effectively for search engine ranking on an ongoing basis. For a limited time, to help the hotels and travel companies better understand the benefits of SEOTrackersm , Lodging Interactive is offering SEOTrackersm at no cost to hoteliers worldwide.
   
SEOTrackersm provides a comprehensive analysis of a hotel’s website as it relates to its Search Engine ‘readiness’ and benchmarks the hotel’s website against it’s competitive set. SEOTrackersm includes comprehensive reporting and analysis along with commentary and concrete SEO recommendations that allow hoteliers to understand and apply improvements to their website to gain a competitive edge.

“As a leading provider of Internet marketing services, it is our responsibility to educate and help hoteliers and travel suppliers to understand how a website should be structured in order to benefit from search engine optimization. With projections of 50% or more of a hotel’s reservations originating online and search engines being utilized in 85% of all online transactions, it’s critical for the hoteliers and travel suppliers to understand how to create and maintain websites that are more attractive to the search engines. SEOTrackersm enables this to happen” stated DJ Vallauri, president & CEO of Lodging Interactive.

SEOTrackersm consists of the following elements for each hotel and its competitive set:

• Analysis of keyword density, location, relevance and weight
• Analysis of the distribution of keywords & phrases among website pages
• Review of competitors' websites to compare keywords & phrases
• SEO recommendations that are easy to understand and to implement
• Telephone consultation and SEOTrackersm review
• Quarterly SEOTrackersm updates

“While hoteliers have become accustomed to utilizing competitive rate analysis tools and hotel compset reports, SEOTrackersm provides the vital website SEO insight to gain an online website competitive edge,” added Mr. Vallauri.

For more information on SEOTrackersm and to start the limited time free subscription contact Richard Walsh, Vice President of Business Development at 973-402-4970 or via email.

About Lodging Interactive
Lodging Interactive is a leading provider of Internet Marketing Services to the travel and lodging industries. The company provides a portfolio of effective Internet Marketing Services to hundreds of hotels, resorts, timeshares and bed and breakfasts worldwide.

The Company also offers effective online tools and services; hotelBLAST.com, a self-service email marketing system, MyWebsitePromotions.com, a self-service online promotions marketing system, CommenCards.com, a full-service consumer-2-business comment card and survey service, and SEOTrackersm an SEO Analysis and SEO Competitive Benchmarking Service.

Lodging Interactive clients include branded properties such as Marriott, Sheraton, Hilton, Radisson, Crowne Plaza Hotels, Doubletree Hotels, Candlewood Suites, Best Western, Wyndham Hotels plus numerous independent properties.

or The Company is headquartered in Parsippany, NJ and can be reached at 973-402-4970 or by visiting its website at www.LodgingInteractive.com, www.MyWebsitePromotions.comwww.CommentCards.com. Lodging Interactive is a proud member of the American Hotel & Lodging Association (AH&LA) and a supporter of the Hotel Sales & Marketing Association International (HSMAI). For more information you can also contact Richard Walsh, Vice President of Business Development at 973-402-4970.