pepperjamSEARCH President and CEO Kristopher B. Jones to Discuss API Technology at Search Engine Strategies (SES) 2006 in Toronto, Canada

April 21, 2006; 01:55 AM
Wilkes-Barre, PA - Pepperjam, the industry’s leading search, affiliate, and media management firm, announced today that company President & CEO, Kristopher B. Jones has been selected to discuss search-engine marketing based Application Program Interface (API) Technology at Canada’s premier search-engine marketing conference, Search-Engine Strategies (SES) 2006 – to be held in Toronto on April 25-26, 2006. Jones will discuss opportunities and emerging trends using API Technology to create custom software applications that automate management and maximize return-on-investment (ROI) on major pay-for-placement search-engines, such as Google Adwords, Yahoo Search Marketing, MSN AdCenter, and Ask.com.

Kristopher B. Jones, President & CEO of Pepperjam commented, “API Technology is not only a sexy topic, but it is also a quickly emerging area of search-engine marketing that is often misunderstood because of its perceived inaccessibility and apparent complexity. However, API Technology is an extremely powerful tool that allows savvy search-engine marketing advertisers, large and small, to build a wide-range of custom software applications to facilitate management and improve the overall effectiveness of paid search-engine marketing campaigns. The goal during my speech at Search-Engine Strategies – Canada is to make API Technology more understandable and accessible to the general masses.”
API Technology offers advertisers who market products and services on major search-engine marketing platforms like Google Adwords and Yahoo Search Marketing to create custom software applications that automate management, maximize return-on-investment (ROI), and execute advanced reporting and optimization protocols. For instance, many medium and large advertisers have traditionally purchased placement on keywords that are associated with out-of-stock items. Using API Technology, the merchant is able to create a custom software application that pauses or activates keyword campaigns in real-time, as products come in-stock and go out-of-stock thereby saving advertising dollars that are associated with low converting keyword campaigns. Jones will discuss these issues and the many other applications available through API Technology.

Search Engine Strategies 2006 – Canada is being held April 25 - 26, 2006 at the Metro Toronto Convention Centre (North Building) in Toronto, Canada. The event features presentations and panel discussions that cover all aspects of search-engine related promotion. Jones is scheduled to speak at 4:30pm on April 26, 2006 during a session entitled, “My SEM Toolbox.” To learn more about the event please visit, http://www.jupiterevents.com/sew/toronto06/index.html

About pepperjamMANAGEMENT:

pepperjamMANAGEMENT was created in 2002 by a group of industry-leading super affiliates and search-engine marketing experts, including Internet marketing expert Kristopher B. Jones. The company offers pay-for-performance outsourced affiliate marketing management solutions, as well as online media management and consultation in the areas of search, strategic partnership acquisition, and overall market share capitalization.

pepperjamMANAGEMENT is a division of the Pepperjam Network -- the world’s largest search-engine marketing super affiliate with over $100 million in annual sales generated to over 2,500 merchant partners, including BabyAge, 1-800-PetMeds, igourmet and Foreclosure.com.

About pepperjamSEARCH:

pepperjamSEARCH offers powerful search-engine marketing management solutions based on an advanced search analytics algorithm. The Google Adwords Qualified Company offers an experienced staff of certified Google Advertising Professionals and Yahoo Search Marketing Ambassadors. Working with advanced, proprietary API-Driven management tools, pepperjamSEARCH offers the ultimate ROI available through the advertising medium of search. Using the model developed over the past seven (7) years by Pepperjam, pepperjamSEARCH offers cutting-edge solutions to many of the nation’s leading online merchants.

For more information, please contact Robyn Martin, Director of Public Relations at 1.877.796.5700 or visit us at http://www.pepperjamsearch.com and http://www.pepperjammanagement.com.