24/7 Real Media Launches Search Marketing in Italy

April 26, 2006; 09:31 AM

ROME - 24/7 Real Media, the leading global digital marketing company, today announced the opening of its Italian Search Marketing business. The launch follows only a few weeks after IAB Italy announced that search engine marketing represented 38 per cent of total online advertising spend (210 million Euros) in 2005 (Source: IAB Italy, February 2006).

24/7 Real Media already has European offices in the UK, Germany, Italy, France, Switzerland, Sweden and Spain and this new Search business further extends the company's European reach in the Search Marketing field. 24/7 Real Media can offer clients a full range of search engine marketing (SEM) services, including bid management, paid inclusion and natural optimisation techniques, in all European languages.

24/7 Real Media is also now able to deliver SEM campaigns that span one or multiple European markets, with each client benefiting from local account managers responsible for coordinating both local and international programmes.

On the launch of the Italian Search business, Christopher Wagner, CEO of 24/7 Real Media Europe, commented: "As well as increasing local demand in the Italian market, we are seeing more of our clients asking for a pan-European strategy for their search marketing. As we can now cover Search in five European countries, we are well positioned to respond to both their local and pan-European needs."

The Search team in Italy includes account managers and sales consultants that will work closely with the 24/7 Search production hub, located in Madrid, Spain. The production hub is staffed by multi-lingual search experts to ensure better coordination of international campaigns.

The official launch of this new Search business is taking place during SES Milan, a search engine marketing event planned for 26-27 April. During the event, Pierre Naggar, managing director of 24/7 Real Media Italy, will be keynote speaker on the subjects of 'multi-country campaign management and perfecting paid listings'.

NOTES TO EDITORS

About 24/7 Real Media, Inc.

24/7 Real Media, Inc. is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency, and ROI. Using its award winning ad serving, targeting, tracking, and analytics platform, powerful search marketing capabilities and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 20 offices in 12 countries throughout North America, Europe and Asia. For more information, please visit www.247realmedia.co.uk.

24/7 Real Media: The Science of Digital Marketing.