More IT Companies Simplifying Complex Sales Messages with 2-Minute Explainers®

April 27, 2006; 03:54 AM
New York, NY - In marketing complex IT products, simply getting prospects to understand why they should be interested is the first obstacle in the sales process. A growing number of companies are overcoming this problem with engaging Flash presentations called 2-Minute Explainers®.

"The 2-Minute Explainer consistently ranks as one of the most frequently visited pages on our web site, and often acts as a springboard to longer visits and eventual conversions," according to Jason Hekl, Senior Director of Marketing at InQuira, which markets enterprise search solutions for web self-service and call centers.

TIBCO, a provider of business integration and process management software, used a 2-Minute Explainer to launch their new SOA-based Staffware BPM product at a recent user conference. Other IT companies have reported success at industry events such as the RSA Security Conference (Lancope) and Microsoft’s TechEd (DesktopStandard).

Companies use 2-Minute Explainers as web landing pages to move prospects along to the next step in the sales cycle -- e.g., downloading a white paper or, in the case of wholesale insurance broker Superior Access, signing up for the service. Search engine optimization firm @Website Publicity reports that clients use the Flash presentation internally to explain to what the S.E.O. consultants will be doing.

The 2-Minute Explainer concept and brand was developed by Business Information Graphics, a New York B2B marketing communication firm. Examples of 2-Minute Explainers written and produced by the company are on view at http://www.2MinuteExplainer.com/projects.html.