BuilderDepot Develops and Launches New Store-Specific Search Engine

April 28, 2006; 01:21 AM
SAN DIEGO - BuilderDepot, Inc. today announced the launch of its new search engine, custom-developed to handle the specific needs of customers visiting its online store.

The initiative was taken after BuilderDepot's rapid sales increase placed significant demand on its search engine, which helps customers receive quick and accurate results searching the more than 100,000 products sold in the store. Prior outsourced solutions had limitations on scalability and performance.

"Our home-grown search engine is based on over 6 years of experience in serving our customers while improving conversion," said Zak Zacharia, founder and president of BuilderDepot. "With our rapid expansion, we felt it was time to bring this fundamental competitive advantage to home. This new solution was custom-designed to give BuilderDepot the functions necessary to better serve our customers, grow with our needs, and continually improve conversion rates," added Mr. Zacharia.

This custom search engine makes the shopping experience even more convenient for BuilderDepot customers, offering the choice to search by product category, manufacturer, price range, and related products.

"The new search engine is yet another strategic building block to help us grow the business and enhance our competitiveness," said Steve Petracca, chairman of BuilderDepot. "We will continue to offer our customers the largest possible selection of products, from our growing list of worldwide manufacturing partners. As we manage this unparalleled expansion, we will ensure that we continue to make total customer satisfaction our number one goal," added Mr. Petracca.

About BuilderDepot, Inc.

Founded in 1999, BuilderDepot, Inc. is a privately held multimillion dollar California Corporation based in San Jose, CA. BuilderDepot is a leading online superstore that sells over 100,000 products commonly sold in stores like The Home Depot, Best Buy, Office Depot, and Wal-Mart.