Tamar Wins SEO for SAGA

May 29, 2006; 08:09 AM
SAGA has appointed Tamar to improve its ranking on search engines in order to increase consumer traffic and conversion on SAGA’s website. The digital agency will focus on the key product areas of travel, insurance and financial services offered by SAGA, which focuses on value-for-money services for people aged fifty and over.

SAGA is increasing its marketing of its range of holiday products. The natural search campaign will ensure SAGA features on the search engine results when over 50-plus are looking up holidays, such as cruises, self-drive breaks and specialist holidays on the internet. The SAGA Group began as SAGA Holidays more than 50 years ago and now offers innovative holidays aimed at an increasingly sophisticated and experienced target audience including safaris, volunteering projects and adventure holidays.

Tamar will also optimise SAGA’s search engine listings for it’s insurance products, ranging from home, motor and travel insurance to private medical insurance and financial services like online share dealing, savings products and retirement planning.

Commenting on the appointment, David Unsworth, Director of eCommerce for SAGA says, ‘I am confident Tamar will improve our listings on search engines like Google and Yahoo! to ensure we reach larger numbers of internet users aged fifty and over who are looking for a holiday or financial product. The agency will work with our in-house SEO manager on offsite and onsite optimisation to take our search marketing to the next level.’

Neil McCarthy, Commercial Director of Tamar adds, ‘Silver surfers use the internet to find out information, especially about holidays and financial matters, and this often starts with a Google search so it’s important that SAGA features prominently in the places they are already looking. As SAGA offers ever more innovative and progressive holidays we will reach an audience that hadn’t considered using the brand before.’

Tamar is retained with immediate effect.

About SAGA:
SAGA is the leading provider of products and services to people aged 50 and over in the UK.

SAGA Financial Services offers a wide range of insurances including home, motor, travel and private medical insurance as well as a range of financial services including share dealing and savings products. For further information about SAGA’s products and services visit SAGA.co.uk.

SAGA currently offers holidays to over 60 countries worldwide from Montenegro, Nepal and Ecuador to more traditional destinations such as Spain, Thailand and South Africa. SAGA also owns and operates its own cruise ships, SAGA Rose and SAGA Ruby, dedicated entirely to serving SAGA’s customers. The sister ships offer passengers a classic cruising experience in elegant surroundings visiting destinations as diverse as Libya, Latin America, the Baltic and the USA. All aspects of the cruise operation, including itineraries, entertainment, food and service, are geared to meeting the interests of people aged 50 and over.

About Tamar:
Founded in 1995 Tamar is a leading digital agency with experience of building and maintaining websites across all industry sectors from financial services, retail and travel.

Tamar’s experienced team of search specialists, developers, technical architects and strategists offers a full service from launching an online presence to search engine optimisation, brand creation, email marketing and traffic generation.

Headquartered in London, Tamar’s retained clients range from jamvikt.com and Dreams Plc to the RAC and Endsleigh Insurance.