Web Certain launch Bid£luency - a new client-friendly multilingual pay per click service

May 29, 2006; 01:58 AM
Web Certain have launched Bid£luency - a new multilingual pay per click management service. Bid£luency offers clients culturally sensitive campaign expertise and the ability to manage pay per click advertising across multiple languages, through a single agency.

Bid£fluency is a full campaign creation and implementation service managed by the Web Certain team of trained multilingual pay per click experts .

This service offers clients the great advantage of being able to manage all international pay per click campaigns through one team, in one agency, working together in one office.

Web Certain has native speakers from different countries around the world in key roles, meaning clients benefit from culturally-sensitive advice on how to successfully launch marketing initiatives - wherever they are targeting.

Multilingual campaigns cost the same as those in English and there are no added translation charges.

Andy Atkins-Kruger, Managing Director of Multilingual Search Marketing experts, Web Certain Europe Ltd says: "Many companies wanting to run pay per click campaigns across different languages have found they have had to approach a number of agencies to manage their campaigns concurrently for them for them.

"Using difference agencies is less than ideal - it creates unnecessary work and expense. Even the matter of having to process different sets of payments from different companies can be time-consuming.

"With Bid£luency, the whole process is simplified. Web Certain clients have direct contact with the team (humans - not computers!) who will help them with all their campaign requirements - from search term analysis to tracking payments and receipts."

An added feature of Bid£luency is a live management tool that clients can log onto 24 hours a day at www.webcertain.com in order to check their campaigns and assess the need to make changes immediately.

Says Andy: "In the years we've been managing pay per click campaigns we've seen a sea change in the industry. These campaigns now depend on very complex data and it's a fast changing environment.

"It's essential to have the capability to switch pay per click campaigns on or off, or to make changes to them very, very quickly."

In an increasingly sophisticated and competitive market, reporting has become more complex and Bid£luency includes detailed reporting and results interpretation - in any language.

Industry experts say the UK Paid Search market will grow to £1.26 billion in 2006, a 67% increase on 2005, estimated to be worth £757m.

Headed by Graeme Sewell, Paid Search Consultant, Web Certain's team of pay per click specialists are highly experienced at implementing pay per click campaigns in any language.

Web Certain's world language hub brings together native-speakers of the globe's most widely used internet languages - enabling clients to run pay per click campaigns in key global markets.

Web Certain will be exhibiting at the Search Engine Strategies Conference in London 1st and 2nd June 2006.