NEW YORK - ShopWiki (http://www.shopwiki.com), the complete shopping search engine and buying guide, today introduced a one-of-a-kind feature that enables shoppers to narrow product searches by any color. With its patent-pending "Search by Color" technology, ShopWiki becomes the first shopping search engine to add advanced image analysis to its search capability.
Accessible on ShopWiki's search results page, the Search by Color tool displays more than 50,000 RGB colors for shoppers to choose from. A shopper looking for a turquoise v-neck shirt, for example, can search "women's v-neck" then select the desired shade from the color tool. Once selected, the search results are instantly updated to list those shirts available in the chosen hue.
The same search can be performed for a baseball cap (in a sky-blue, for example), a necktie (in a forest-green) or a toy truck (in a bright yellow). ShopWiki displays matching results from some 60 million products crawled from more than 120,000 stores, the Web's widest selection. Users can also enter any RGB color code into the search box along with their query - while Search by Color displays more than 50,000 colors, it supports the full RGB gamut (some 16.5 million colors) when color codes are used.
"As a shopper, you often have a product's color in mind, but no way to search for it," said Kevin P. Ryan, ShopWiki CEO. "ShopWiki's Search by Color tool is an innovative feature that helps you find the right color shirt to complete an outfit or the right loveseat to match your living room's design."
Search by Color is the most recent of ShopWiki's online shopping innovations. ShopWiki already allows users to specify price ranges and product features in their search terms (i.e., "diamond ring more than 1 carat under $2,000") and boasts an easy-to-use price slider for quickly narrowing results by price range. Unlike most shopping search providers, who rely on data feeds from retailers, ShopWiki uses advanced Web crawling and extraction technologies to index products, and features more than 1,300 wiki buying guides written and edited by shoppers.
To give the new Search by Color feature a try, visit http://www.shopwiki.com/.
About ShopWiki
ShopWiki is the complete shopping search engine, combining breakthrough search and Web crawling technologies with consumer-driven wiki technology to help shoppers make the most informed buying decisions. Established in 2005 by Eliot Horowitz, former DoubleClick CEO Kevin Ryan and DoubleClick Co-founder and former CTO Dwight Merriman, ShopWiki actively crawls the Internet to find and index products from more than 120,000 retail stores, offering consumers the widest selection on the Web. The site does not accept data feeds or charge for inclusion. ShopWiki is privately held and based in New York.