Analysys International Says China's Search Engine Market Reached RMB 303 Million in Q1 2006

June 16, 2006; 07:18 AM

BEIJING - Analysys International, a leading Internet based provider of business information about technology, media and telecom (TMT) industries in China, says in its recently released report ''China Search Engine Market Quarterly Tracker Q1 2006'', that China's search engine market reached RMB 303 million (excluding channel revenue) in the first quarter of 2006, among which 91.42% was brought by search engine portals and 8.58% was brought by affiliate websites from search engine alliances. Revenues of search engine channels reached RMB 135 million.

According to the report, excluding channel revenues, revenues from Pay per Click Search Engine Bidding reached RMB 175 million in the first quarter of 2006; revenues from fixed search engine ranking reached RMB 9 million; and revenues from real-name keyword advertising service reached RMB 120 million.

Figure 1 China Search Engine Market Breakdown Q1 2006 ( http://english.analysys.com.cn/admin/images/1448_1.jpg )

In terms of search engine providers' market share, Baidu occupied a dominant market share of 43.9% in China, followed by Yahoo! China 21.1%, Google 13.2% and Sohu 9.2%.

Analysys International says Google has advantages on multi-language advertising, which are favoured by international trade advertisers who centralize in the coastal regions in China. In Northeast China and Northern China regions, Baidu is more favoured by online marketing advertisers. Real- name keyword advertising service has undergone negative growth.

This subject is further discussed in Analysys International's research report ''China Search Engine Market Quarterly Tracker Q1 2006''. For more information, please check the website: http://english.analysys.com.cn.

About Analysys International

Analysys International is the leading Internet based provider of business information about technology, media and telecom (TMT) industries in China with the mission to help their clients make better business decisions. They provide data, information and advice to 50,000 clients worldwide, representing 1,500 distinct organizations; they also deliver over 150 consulting engagements a year, and hold more than 20 events that draw in over 8,000 attendees. Their clients include executives from companies like technology vendors, vertical information technology users, as well as professionals from professional service companies, the investment community and government agencies. For more information, please visit the website at http://english.analysys.com.cn.