June 16, 2006; 07:15 AM
London, UK - mad.co.uk, the UK's primary online resource for marketing professionals hosts the Search Engine Marketing Summit from June 28-29 2006.
The event, to be held in the Ermins Hotel, St. James’ Park, London
brings together leading practitioners and innovators in the field of
Search Engine Marketing (SEM) to discuss the massive impact the channel
is having on business.
Stephen Brooks, publisher of mad.co.uk says, “We are delighted to have
such an excellent group of speakers for our SEM Summit. The enthusiasm
of both speakers and delegates is indicative of the new dawn
represented by Search Engine Marketing and the landgrab currently
taking place.”
Greg Grimmer, managing director of media agency Zed and a participant
at the Summit says, "Search is now a channel all companies need to
embrace to survive. Zed now looks after the SEM expenditure for some
major client companies. Brands such as BT and Toyota have embraced paid
for Search as the most dynamic and efficient channel for delivering new
customers to their business."
mad.co.uk, that delivers news and information for professionals in
marketing, media, new media, advertising and design aims to arm
delegates to their SEM Masterclass with all the knowledge they need to
build clear, effective SEM strategies and to integrate SEM into their
overarching business strategy.
MB Christie, head of technology at property website rightmove.co.uk and
a speaker at the SEM Summit says, "Whether your business is service or
product-based, an online or a bricks and mortar business, no-one
serious about success can afford to ignore the opportunity and the
threat SEM presents. At rightmove.co.uk, we have embraced SEM and as a
result this channel drives 20% of our total revenues."
The line-up for the two-day summit "Search Marketing – A road to success"
comprises some of the leading thinkers and practitioners in the field
of search marketing, both client and agency-side including speakers
from the BBC, Monster UK & Ireland, hotels.com, Yahoo! Search,
Visit Britain, WebTrends, and Michael Simkins Solicitors.
For a full list of topics and speakers, visit: http://www.mad.co.uk/main/events/SearchEngineMarketing/default.html. For more information contact Gemma O’Keeffe, marketing manager, mad.co.uk on 020 7970 4935.
mad.co.uk
is a website that delivers business insight to professionals in
marketing, advertising and design. mad.co.uk is part of Centaur Media
and was launched in 1999. mad.co.uk provides an extensive editorial
services to subscribers as well as running conferences and events for
marketing, advertising and design professionals. mad.co.uk is a member
of the Association of Online Publishers and the Direct Marketing
Association.
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