SendTec Announces the Release of SearchFactz(TM) 3.0

June 19, 2006; 01:21 AM

St. Petersburg, FL - Direct marketing services company SendTec has released version 3.0 of its search engine marketing bid management system, SearchFactz. SearchFactz is unique in the market in how it is designed to maintain and optimize massive volumes of keywords and phrases across multiple search engines.

Version 3.0 incorporates a host of improved and robust algorithms that drive the system’s proprietary "alerts-based" approach. For over two years SearchFactz, combined with top Search Engine Marketing (SEM) experts, has provided marketers and agencies with leading edge pay-per-click search technology that achieves maximum search volume and ROI.

In conjunction with SearchFactz 3.0, SendTec is pleased to announce the addition of three new search clients: Conde Nast, Health Benefits Direct Corporation and RideGear.com. Conde Nast is the world-renowned publisher of magazines such as Vanity Fair, The New Yorker, Vogue, Glamour and GQ. Health Benefits Direct is a market leading health insurance sales company that allows consumers to shop, compare and purchase the best major medical coverage for a family or business. RideGear is one of the largest online retailers of motorcycle and riding gear.

"We are pleased to launch version 3.0 of SearchFactz and feel strongly it will continue to further separate us from other paid search engine marketing management solutions available in the market. Our clients rave about what 2.0 has done for their businesses and 3.0 is even better," commented Eric Obeck, president of SendTec. "We are equally pleased to announce the addition of these three clients to our already impressive list of satisfied clients."

Tim Daly, VP of Marketing Strategy explains, "Every keyword listing is tied back independently to a performance objective, such as cost-per-lead or cost-per-order and return-on-ad spending. Rather than the predictive ‘set it and forget it’ modeling system that neither maximizes opportunity nor minimizes risk, SendTec created a proprietary Alert Recommendation feature as an assistive technology that identifies and recommends possible courses of action for the campaign. This way we meet objectives and maximize volume potential at the keyword level. Application Programming Interface (API) feeds with the major search engine providers enable near real-time performance analysis."

About SendTec
SendTec (RSVM.OB) provides a range of integrated and technology-based services for leading multi-channel marketers including search engine marketing, online pay-for-performance media, and direct response television advertising (DRTV). Its services are positioned to improve advertising ROI across online and offline marketing channels. Core to SendTec's success is SearchFactz(TM), a technology enabled search engine marketing solution that improves the bidding process through providing automated alerts to tactical direct marketers who then make bidding and marketing decisions to dramatically improve ROI and conversion volume. This full-service SEM solution, as well as SendTec's other services, includes strategic direct response consulting, expert copywriting, creative services and analytics to maximize advertising success. SendTec announces new business with the client’s permission and only when the agreement exceeds internal benchmarks regarding the scope and duration of services.
For more information, visit: www.sendtec.com.

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: FORWARD-LOOKING STATEMENTS
To the extent that any statements made in this release contain information that is not historical, these statements are essentially forward-looking. Forward-looking statements can be identified by the use of words such as "expects," "plans" "will," "may," "anticipates," believes," "should," "intends," "estimates," and other words of similar meaning. These statements are subject to risks and uncertainties that cannot be predicted or quantified and consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, without limitation, risks associated with the uncertainty of future financial results, additional financing requirements, development of new products, the effectiveness, profitability, and marketability of such products, the ability to protect proprietary information, the impact of current, pending, or future legislation and regulation on the electronic marketing industry, the impact of competitive products or pricing, technological changes, the effect of general economic and business conditions and other risks and uncertainties detailed from time to time in our filings with the Securities and Exchange Commission. We do not undertake any obligation to publicly update any forward-looking statements. As a result, you should not place undue reliance on these forward-looking statements.