San Mateo, CA - Adisem Inc., a Silicon Valley start-up, has introduced a premium optimization technology service for Google Adwords professionals.
As Search Engine Marketing (SEM) becomes more complex while evolving
rapidly, Adisem has proposed a comprehensive online optimizer for Google Adwords campaigns.
Adisem brings dramatic performance improvement to pay-per-click
campaigns in search engines with minimum management required. It
reduces the cost per acquisition (CPA) between 25 and 35 percent on
Google Adwords campaigns, while generating more leads. This translates
to better performance for advertisers and more efficiency in the
campaigns of SEM agencies.
“Adisem lowered the cost per acquisition while increasing the number of
conversions. It makes it easier for us to maximize profits for our
customers," quoted Glen Reeves, Director of SEM for
SearchEnginePeople.com, Toronto, Canada.
After more than a year of research, implementation and live tests,
Adisem has proposed a new technology service that dynamically optimizes Google Adwords
campaigns. Optimum pay-per-click market results are secured, relieving
the fundamental details of day-to-day campaign management, resulting in
a savings of time and money.
Adisem service relies on ADalgo product, a suite of patent pending
software modules that analyze all parameters involved in a search
engine campaign, study the market every day and adjust certain values
on a regular basis in order to optimize the cost per action ratio. For
each campaign, keywords are re-priced and additional positive and
negative keywords are generated.
“Human touch is required to strategize a campaign and design the
appropriate ads; however a computer does a better job to perform a
campaign against the competition overtime,” quoted Bernard Gallet,
Adisem founder and CTO.
The 15 day free trial allows any consultant or advertiser to test drive
Adisem value. Improvement can be measured after the first week. Each
client can log-in and monitor in real-time all the campaign metrics,
thanks to a Web2.0/AJAX interactive Billboard.
Adisem is language independent, therefore it aims towards the
optimization of international advertising campaigns and markets. Adisem
today applies to Google Adwords and eventually to Microsoft-AdCenter and Yahoo! Advertising.
