Web CEO - the First SEO Software Based on Experimental Investigation into Search Engines

July 3, 2006; 06:07 AM
Keeping in mind the complexity of relationship between the search engines and the SEO business, Web CEO aims at high performance and maximum compliance with search engines’ guidelines. Since search engines don’t reveal their ranking rules (that are vital for analysis of the ranking potential of a Web page), the creators of Web CEO had to invent unique techniques of experimental analytics of search engines. Not only these experiments are a kind of "fair play" with the search engines, they seem to be the only authentic source of the objective information of how search engines’ ranking algorithms work today.

Basic distinctions between different SEO programs consist in how the software generates its optimization advice. Most SEO programs simply compare the researched page against the pages that currently occupy top positions for a given keyword. However, such programs exhaust their possibilities very soon: despite search engines apply the same algorithm to different pages, the leaders for the same search term show a wide diversity in how they use the keyword on their pages. That is why, once you decided to "copy the leaders", it’s rather difficult - if not impossible - to figure out what you should finally do with your own page.

An alternative decision, says Web CEO, is to try and figure out the algorithm itself, instead of looking at the results of its work, i.e. the leading sites. Although Web CEO’s optimization tool still includes the comparison against the top-10 pages, the final advice you get will be based on the so-called "Knowledge Base" which is compiled and updated by continuous investigations and monitoring of search engine algorithms.

Web CEO experts have recently revealed (http://www.webproguide.com/seo-articles-index/SEO-Experiments/) some of their research models, as well as the facts they have obtained through such a research. Many of them are contradictory to what search engine optimizers used to believe. Among others, the research has been able to address the following issues:
- what specific tags of html-pages are ignored by the search pages;
- what symbols are considered separators of words by the search engines;
- what volume of information is read by the search engines on a given HTML page;
- whether search engines are able to effectively filter and fight keyword spam;
- how search engines index pages with Flash;
- whether search engines index the content of JavaScript and whether their robots are able to execute it;
- and more.

In the nearest future Web CEO is going to provide proven answers to the following burning questions of SEO:
- how search robots react to browser-side and server-side redirects,
- whether there are penalties for content duplication, and where the "similarity" of two copies starts;
- what is the filter of stop-words, and what exactly words it considers, and how it interacts with general keyword weight calculation.

Experimental analytics helps Web CEO to solve the majority of questions of search optimization - from discovering the optimal keyword weight in various areas of an HTML document and up to problems of dynamic sites indexation.

Web CEO has gone even further and established an automatic monitoring of search algorithms, so any changes are immediately reflected in Web CEO’s optimization advice through regular Knowledge Base updates. Thus, the program is always up to date and users receive the most fresh and objective recommendations based upon the latest knowledge of search engines’ ranking algorithms.

Web CEO, LTD is the vendor of "Web CEO" - a software suite of 12 tools for website promotion and search engine marketing. The material for this press release was prepared by Serge Bondar, staff search engine analyst for Web CEO.